Best CRM software for Small Business: 8 Most Reputable Platforms

Are you a growing business owner who is looking for the Best CRM software for Small Business. This article will delve deeper into the reasons why a CRM system is essential for the success of any small business, as well as the key features that make a CRM software great. Moreover, we will also provide you with a comprehensive list of CRM software options that are suitable for addressing the unique needs of your business. Let's find out the details with Viindoo!

Why do small businesses need to use a CRM?

CRM stands for Customer Relationship Management, and it refers to the strategies, technologies, and practices that companies use to manage interactions with their customers and potential customers.

for a small business, it's crucial to consider various factors. The following are some critical elements to keep in mind: CRM system is a valuable tool for small businesses as it can help to improve customer relationships, increase sales revenue, streamline marketing campaigns, automate routine tasks, enhance collaboration between teams, and lead to long-term success. With a CRM system, small businesses can better understand their customers' needs, personalize their service, and build stronger relationships with customers. 

best CRM software for small business

Why do small businesses need to use a CRM?

The system can also streamline sales processes, automate routine tasks, and provide insights into customer behavior and sales trends. By analyzing customer data, small businesses can create more effective marketing campaigns and make data-driven decisions. A CRM system can also improve efficiency by automating routine tasks, freeing up time for employees to focus on more important tasks, such as engaging with customers and growing the business.

Things to look for in small business CRM software

When choosing a customer relationship management software for a small business, it's crucial to consider various factors. The following are some critical elements to keep in mind:

  • Affordability: A small business CRM system should be affordable and offer flexible pricing plans based on the size of the business and its needs.
  • Ease of use: The CRM system should be user-friendly and easy to navigate, with a simple and intuitive interface. This is particularly important for small businesses with limited IT resources.
  • Customizability: The CRM software should be customizable to meet the specific needs of the business. This includes the ability to add or remove features as the business grows and evolves.
  • Scalability: The best CRM software for small business should be able to scale up or down as the business grows or changes. This means that it should be able to handle increased data and users without sacrificing performance.

best CRM software for small business

Features of CRM Software

  • Integration: The CRM system should be able to integrate with other tools and systems used by the business, such as email marketing software, social media platforms, and e-commerce platforms.
  • Mobile accessibility: Should be accessible from mobile devices, allowing employees to access customer data and work on the go.
  • Customer support: The CRM software should offer good customer support, including online resources, phone support, and email support.

By considering these factors when selecting a CRM system, small businesses can find a system that meets their specific needs and helps them to achieve their business goals.

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The best CRM software for small business 

Different CRM software products have varying capabilities and target different types of businesses. While some CRM systems are designed to meet the needs of large corporations, others are tailored specifically for small businesses. It's important to note that even the best CRM software may not be the most suitable choice for small businesses, as it may not be user-friendly or affordable for their specific needs. 

Therefore, small businesses should choose a CRM system that is specifically designed for their size and industry. Below is a list of the best CRM software options for small businesses that you can refer to when choosing.

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Viindoo CRM

Viindoo CRM is a comprehensive software solution designed for SMEs. It offers a wide range of features, including contact management, sales tracking, marketing automation, and customer service. The platform is highly customizable and can be tailored to fit the unique needs of any small business. One of the standout features of Viindoo CRM is its intuitive user interface, which makes it easy for users to navigate and find the information they need quickly. Additionally, the software is cloud-based, making it accessible from anywhere with an internet connection.

Viindoo CRM: The best CRM software for small business

Viindoo CRM: The best CRM software for small business

Viindoo CRM's pricing is a major draw for users, as it offers a free version that is solely focused on the CRM software. In addition, installing this application comes with free integration with contact management, discussion, and calendar management software. Overall, Viindoo CRM is an excellent option for small businesses seeking a versatile and easy-to-use CRM solution.

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HubSpot provides a widely used free version of its CRM software for small businesses. This software encompasses all the fundamental features that a CRM software should have, enabling you to monitor your company's activities such as managing contacts and company profiles, tracking deals, and managing data in a comprehensive dashboard that can be accessed by all team members.

Additionally, if you are already a HubSpot Sales user, this CRM software can help enhance your inbound sales. Furthermore, HubSpot offers various integration options with popular applications such as SalesForce, Shopify, and Microsoft Dynamics.

The pricing options include a free version or an upgrade to a paid version that starts at 41 EUR per month.

Salesmate CRM

Salesmate CRM can accelerate the sales process and provide customers with personalized experiences. It enables efficient management of contacts and monitoring of associated sales activities. Moreover, this tool is ideal for conducting email campaigns, and you can track email activities after sending them.

Salesmate  best CRM software for small business

Salesmate CRM software

Salesmate comprehends the flexibility and scalability required by small businesses. Some exceptional features offered by this CRM software include Prospect & Lead Engagement, Sales Pipeline & Activity Tracking, and Sales Automation & Sequences, among others.

Regarding pricing, Salesmate CRM starts at $12 per user per month.


Sugar offers an ideal CRM solution for small businesses, known as Sugar Professional. It provides customer experience solutions, ensuring a straightforward and uniform experience. Users can personalize and access this tool anytime, anywhere. Sugar Shell enables workflow automation, and actionable intelligence offers the right insights for every customer interaction.
The pricing for Sugar's CRM solutions varies, ranging from Sugar Professional, which costs £41.60 per user per month with a minimum of 10 users, to Sugar Market, which costs £800 per month.


Salesforce is a top-rated CRM that offers advanced features for small businesses. It provides a comprehensive network of features and platforms that cater to all stages of the customer journey, such as SMS messaging, email marketing, and digital advertising.

Salesforce best CRM software for small business

Salesforce CRM software

The Essentials plan of Salesforce starts at $25 per user per month when paid annually.

To select the best CRM software for small business, it's essential to take into account factors such as business growth direction, job features, and expenses. This way, businesses can achieve their goals and boost revenue growth. We hope that the above mentioned article on Viindoo has presented valuable information to you.

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Best CRM software for Small Business: 8 Most Reputable Platforms
Viindoo Technology Joint Stock Company, Yen Nguyen April 13, 2023