5+ Best Email Marketing Software for Ecommerce In 2023

Which is the best email marketing software for Ecommerce? In this article, Viindoo has curated a comprehensive guide about the best email marketing platforms for online stores. On each e-commerce marketing tool, we’ll walk through the pricing, which platforms it supports, and its key features.

How To Choose The Right Ecommerce Email Marketing Software

With many best email marketing platforms available, choosing the most suitable one can be a daunting task. 

We’ve analyzed a few basic features that eCommerce marketing software should have: 

  • Price: Whether you're a big or small business, we suggest software with a free-forever plan, free trial, or good value for your money.
  • Ease of use: You shouldn't have to be a tech wizard to use#email marketing software. We've only included software that is user-friendly for both newbies and experienced marketers.
  • Deliverability: We prioritize software with great email deliverability to ensure your messages get to the right people.
  • Customer support: We know how important it is to have great support when you need it. We've only included software with reliable customer support.

A Closer Look at the Best Email Marketing Software for Ecommerce

Browse an email marketing list below to find out your best email marketing software for eCommerce.

Sendinblue

Sendinblue best email marketing software for Ecommerce

Sendinblue - Top best email marketing software for eCommerce

Sendinblue goes beyond just simple email blasts and offers a full sales and marketing toolkit to help you build a complete email marketing strategy. Each feature slots perfectly together to create the ultimate email marketing plan from start to finish. 

Pricing: Free plan available

  • Lite: $25+ per month
  • Premium: $65+ per month
  • Enterprise: custom pricing

E-commerce Platforms: Shopify, WooCommerce, Magento, BigCommerce

Key features

  • Design and create stunning newsletters that will captivate your subscribers
  • Build subscription forms quickly and offers pre-built automation flows for welcome sequences, abandoned cart emails, and more
  • Effortlessly integrate your customer list and purchase data by integrating your online store into your Sendinblue account
  • Reach customers through multiple channels like SMS, and email, which are especially useful for sending orders and shipment confirmations

>>>> See more: Email Marketing Best Practices That Drive Sales (+ Examples)

Omnisend

best email marketing software for Ecommerce

Omnisend - Email marketing software for E-commerce

Omnisend is the top software for email marketing that is tailor-made to help online stores build loyalty and increase revenue. With features like customizable popups and landing pages, automated workflows, and personalized messaging options, it's never been easier to connect with your audience and encourage them to make a purchase. 

Pricing: Free plan available

  • Standard: $16+ per month
  • Pro: $59+ per month

E-commerce Platforms: Shopify, BigCommerce, WooCommerce, Wix

Key features

  • With the intuitive drag-and-drop email builder, you can easily design professional and visually-stunning emails
  • Provide dynamic coupon codes, automatic product pickers, and customizable pop-ups to help drive sales
  • Use Omnisend for push notifications, SMS messaging, and audience sync for Google and Facebook ads
  • Get a ton of insights into how your campaigns are performing, like personalized benchmarks compared to industry brands
  • See detailed product analytics and track where customers are in your sales funnels

Moosend

best email marketing software for Ecommerce

Moosend - Top best e-commerce email marketing

Moosend is one of the best email marketing software for eCommerce, especially for newcomers. One of our favorites is their E-commerce AI, which provides smart email marketing tips to boost your campaigns.

Pricing: No free plan is available

  • Pro: $9+ per month
  • Enterprise: custom pricing

E-commerce Platforms: WooCommerce, Magento

Key features

  • Easily create beautiful emails with their campaign editor
  • Grow your email list for marketing with forms and popups
  • Gain valuable insights into your customers' behavior with real-time reporting and analytics
  • The email personalization features ensure you're delivering targeted content to the right people

MailerLite

best email marketing software for Ecommerce

MailerLite - Ecommerce email marketing platform

MailerLite is the best email marketing software for small business. This awesome tool is packed with user-friendly features that can help you create powerful email campaigns that your customers won't be able to resist. 

Pricing: Free plan available

  • Growing Business: $9+ per month
  • Advanced: $19+ per month
  • Enterprise: custom pricing

Ecommerce Platforms: Shopify, BigCommerc, WooCommerce

Key features

  • Provide a website builder to help you create landing pages
  • Automate your campaigns with pre-built workflows
  • Offer an email verifier to keep your subscribers clean and optimized
  • And with tons of drag-and-drop templates to choose from, designing emails has never been easier 

Klaviyo

Klaviyo best email marketing software for Ecommerce

Klaviyo - Email marketing software in Ecommerce

This email marketing software was made specifically for eCommerce. With Klaviyo, you can create personalized emails, send SMS messages, and add customizable sign-up forms, all tailored to your customer's preferences.

Pricing: Free plan available

  • Email: $45 per month
  • Email & SMS: $60 per month

Ecommerce Platforms: Shopify, BigCommerce, Magento, WooCommerce, Wix

Key features

  • The pre-built forms, templates and automation can get your campaigns up and running in no time.
  • Send personalized product recommendations based on past interactions with your brand.
  • Stay on top of your SMS campaign performance with targeted SMS marketing and detailed analytics.
  • Optimize your copy and improve lead conversion through dynamic forms and detailed analytics.

Viindoo Email Marketing

Viindoo best email marketing software for Ecommerce

Viindoo Email Marketing offers the perfect solution to create engaging and personalized email campaigns that are optimized for desktop and mobile devices. 

Key features

  • Quickly and creatively design professional, responsive emails with best-in-class block templates.
  • Opt-out more engaging emails with A/B Testing.
  • Customer data from all touchpoints is centralized in a single system. Easily categorize customer groups, send email marketing to suit the needs of each segment.
  • Automatically filter spam, duplicate emails from the data.
  • Design ready-made email templates for diverse purposes: welcome new customers/ autoresponders/ survey responses/ calendar reminders, etc.
  • Automatically fill in address/ recipient's name/ recipient's address, etc based on contact information in the system.
  • Schedule emails in seconds.
  • Receive real-time, precise statistics about every email: Open rate, Bounce rate, Click rate, etc.
  • Measure performance of every message with Link Tracker.

Here is the list of the best email marketing software for Ecommerce that will help you engage with your customers, drive sales, and build loyalty. And the best part? Almost these email marketing platforms above are free. Let’s dive in and start making waves with your email marketing strategy! Don't forget to follow Viindoo for more information on areas related to business management.

>>>> Read more:

5+ Best Email Marketing Software for Ecommerce In 2023
Viindoo Technology Joint Stock Company, Tạ Thị Nguyên Hường March 28, 2023

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