So let's find out with Viindoo what customer insight is and how to accurately measure it in the following article.
What is "Customer Perspective"?
To define this concept, please refer to the following list of questions.
Who is your target customer?
What is the customer's desire?
What are the consumption habits of the customers?
What is their purchasing pattern?
What factors influence their purchasing decisions?
Answering these questions is crucial to determining the product's existence and development. This is also the most straightforward definition of the term that Viindoo wishes to include in the article.
Customer insight consists of customers' innermost thoughts and desires. If these hidden desires are understood, brands will be able to provide comprehensive solutions that make a difference, resulting in satisfied customers who have faith in the product.
Customer insight
>>>> See More: Consumer behavior: Examples, models, influencing factors
Five Common Methods for Exploiting Customer Insights
Step 1: Build a portrait of your target customer
To gain customer insights, you need to know the customer's demographic information, such as gender, age, occupation, marital status, etc., followed by information on behavior and interests.
>>>> See more: Effective customer categorization.
Step 2: Research customer needs
Customer demand originates from the intricate psychological evolution of customers. This answers the question of what criteria customers must look for when purchasing products.
For instance:
Analyzing the psychology of purchasing, women tend to make a more comprehensive evaluation based on both subjective feelings and objective information from brand reputation and customer feedback. Men, on the other hand, place an emphasis on objective information (material, style, speed, etc.) over subjective perception.
Consequently, creating a list of customer needs groups will assist you in identifying the correct customer insights and streamlining marketing campaigns based on those correct customer insights.
>>>> See also: Customer-centric : A sustainable business strategy
Step 3: Research your competitors
Based on the communication and advertising strategies of your competitors, you can easily analyze and determine the demographic and psychological profile of their target audience.
This information is extremely useful for locating accurate customer insights and reducing search and investigation time. In addition, the previous competitor may have had the wrong strategy or a weak message, which will serve as learning for your upcoming marketing campaign.
Step 4: Communicate with customers
Customer insights are things that are buried so deeply in their psyche that they are often unaware of their true desires.
Communication is the closest opportunity for you to understand the real psychology and analysis insight of customers
Direct contact, communication, talking, and interaction provide the best opportunity to comprehend the customer's true psychology and motivations by asking questions, listening to responses, and observing attitudes, thereby synthesizing valuable information for the purpose of gaining insight and personalized customer experience.
>>>> See More: The most detailed and complete customer care process before and after the sale
Step 5: Synthesize and evaluate information and data
From the preceding steps of collecting and researching, a vast amount of information has been obtained. To avoid confusion, it is necessary to apply a unified and threaded procedure to the storage and classification of customer data. The more thorough the data analysis phase is in the process of scientific synthesis, the more precise the customer insights will be.
Important to note for businesses is that customer insight must also be validated, with the most practical method being the marketing campaign's efficacy as opposed to subjective evaluations.
You can phase or subdivide the campaign to perform verification instead of rushing to incorporate customer insight into all marketing campaigns in order to avoid certain risks, such as customer insight not being convincing enough or having the opposite psychological effect.
To evaluate customer feedback, test this customer insight on a smaller campaign or sub-campaign scale.
Hopefully, the above information which Viindoo provided has helped readers understand "What is customer insight?" and how to effectively exploit customer insights to apply to your marketing strategy. Please refer to other useful articles of Viindoo on Marketing:
