The Most Effective Sales Tools Every Business Must Know

What are currently the most effective sales tools? Selecting appropriate tools can assist companies in effectively increasing their revenue. In this article, Viindoo will present readers with the most highly regarded sales manager tools.

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What are Sales Tools

Sales tools are digital tools that help salespeople manage their sales process more efficiently and effectively. They make it easy to keep track of customer data and communicate with team members and clients. There are many different sales manager tools available, each with their own unique features and benefits.

In essence, sales software tools are designed to make salespeople's lives easier by automating tasks, gathering important information, and integrating data. They help sales professionals to be more productive and achieve better results.

Definition of Sales Tools

Definition of tools for sales

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The Benefits Of Sales Tools

McKinsey's research shows that early adopters of sales automation can significantly increase their customer-facing time. This can lead to higher levels of customer satisfaction, as well as efficiency improvements of 10 to 15% and a potential uplift in sales of up to 10%. Sales managers tools play a critical role in assisting sales teams to gather and organize personalized information, especially when it comes to collecting data on individual prospects and transactions.

The following are the key advantages of integrating sales tools into your sales pipeline:

  • Streamlined lead prioritization: By utilizing a lead scoring system, your sales team can allocate more time and resources to high-value leads while low-priority leads can be directed to an automated self-service sales process. Monitor sales processes and improve 
  • your sales productivity: Sales management software enables sales leaders to track key performance indicators (KPIs) for their teams and assess how much time reps are spending on actual sales activities. Additionally, power dialers and other similar tools can significantly increase the number of outbound calls made by sales representatives, thus maximizing their productivity.Multi-Lead Engagement Made Easy with Email Automation: Email 
  • automation enables sales professionals to send customized emails to a large number of prospects. Sales CRM tools include features such as email sequences and automated follow-ups, which assist in building stronger relationships with prospects and clients.
The Benefits Of Sales tools

The Benefits Of Sales management tools

The most effective types of sales tools

Companies that excel in their performance are twice as likely to use automated sales processes compared to underperforming companies. However, with a plethora of sales tools available in the market, it can be challenging to determine which ones to use in your sales stack. 

To help you optimize your sales cycle, save time, and increase your closing rate, we have selected a few tools for sales that serve various functions in the sales process. You can integrate these tools based on your specific needs. Let's dive into the most commonly used category.

CRM tools

CRM software helps manage customer relationships by keeping track of existing customers, improving retention, enhancing relationships, and automating communication. Most companies prioritize CRM as their first investment in sales technology, with 68% of respondents in LinkedIn’s State of Sales 2021 survey considering their CRM system as "very important" to closing deals.

CRMs have evolved into complex systems that offer real-time updates, lead scoring, and automation features to optimize sales processes. Most CRMs are SaaS platforms accessible online, and users are charged on a per-user, per-month basis. Some vendors offer flat monthly fees for a set number of users but charge extra for additional users or larger packages.

We have compiled a list of CRM software providers that we consider to be excellent options, which can help simplify your decision-making process: 

  • Viindoo CRM Software: Offers 360-degree customer persona and optimizes the customer journey for revenue growth.
  • HubSpot CRM: Aligns your entire business on a single platform and provides remarkable customer experiences.
  • ActiveCampaign: Automates lead prioritization and contact management using a sales CRM.
  • EngageBay CRM: Automates sales pipelines and project management, and aligns marketing, sales, and customer support.
  • CRM: Integrates with email, tracks customer data, and offers project management features.
    Nethunt CRM: Automates sales processes, integrates with Gmail, and enables team collaboration.
sales tools CRM

CRM tools

Sales automation tools

Sales automation tools streamline various aspects of the sales process, including lead tracking, pipeline management, personalized communication, data entry, scheduling, and more. By removing repetitive tasks, they free up sales representatives' time and increase productivity.

Your business could consider using Sales Automation Tools, some of which are listed below:

  • Viindoo Sales: Viindoo Sales Management Solution offers businesses an easy way to increase sales by providing simple and efficient sales operations, quick quotation features, streamlined management, and motivating the team to exceed business targets.
  • HubSpot Sales Hub: Sales Hub provides a platform for businesses to close deals, build stronger relationships with prospects, and manage their sales pipeline effectively.
  • Postal offers automation for direct mail and gifting.
  • BIGContacts: With BIGContacts, businesses can create more engaging and personalized experiences by leveraging the power of automation and contact management.

Sales tools automation

Sales automation tools

Sales Enablement Tools

Sales enablement tools are designed to provide sales representatives with all the necessary materials, resources, processes, information, technology, and data to effectively convert prospects and close deals.

Here are some widely-used Sales enablement tools that you can explore:

  • Seismic: This sales enablement tool helps sales reps create engaging content throughout the sales process and determine the right time to share that content with prospects.
  • Gong Sales Enablement Software: With this tool, businesses can monitor the effectiveness of their sales enablement team, identify best practices, and train new hires

Sales prospecting tools

Sales prospecting tools assist sales representatives in identifying potential leads, evaluating their suitability, initiating contact with prospects, and prioritizing high-quality accounts.

Below are some sales prospecting tools that can be useful for your business:

  • LinkedIn Sales Navigator: A tool that allows sales reps to identify and reach out to potential leads on LinkedIn.
  • A platform that provides access to business contacts and data, helping sales teams find and engage with potential customers.
  • Hunter: A tool that helps find and verify email addresses for potential leads.
  • SalesLoft: A platform that provides sales reps with tools to automate outreach and track engagement with leads.
  • Outreach: A sales engagement platform that streamlines communication with potential leads through email, phone, and social media.
  • LeadIQ: A tool that helps sales reps find and verify contact information for potential leads.
Sales tools prospecting

Sales prospecting tools

Sales management tools

Sales management tools monitor key performance indicators (KPIs) and metrics relevant to your team to help representatives and team leaders understand performance and progress towards goals.

The definition of sales management tools may overlap with that of sales enablement tools as both types of tools may provide reps with access to content and resources necessary to guide prospects through the buyer's journey.

Sales management tools you can integrate for your sales process include:

  • Viindoo POS: With Viindoo's Point of Sale software, businesses can conveniently manage their store chain, inventory, employees, operations, and pricing policy, all within a single application. The software features an intuitive interface and provides multidimensional reports for easy tracking and analysis.
  • InsightSquared: Provides comprehensive sales performance analytics to help you track key metrics, forecast revenue, and make data-driven decisions.
  • SalesLoft: Sales engagement platform that provides sales reps with the tools and insights they need to increase productivity and drive revenue.
  • Salesforce Sales Cloud: A cloud-based sales management platform that provides real-time visibility into your sales pipeline and helps you track performance against your targets.
Sales tools management

Sales management tools

Sales forecasting and sales analysis tools

Sales forecasting tools use different data sources to predict future sales and revenue based on various factors, such as team performance, market trends, buying patterns, and customer behaviors. On the other hand, sales analysis tools offer a thorough examination of your sales team's performance or your competitors' performance.

Viindoo offers top-quality Sales Forecasting and Sales Analysis Tools to cater to your needs, which include:

  • InsightSquared: Managing revenue intelligence for your entire business and integrating that data with your CRM.
  • Looker Sales Analytics: Visualizing the sales metrics your team cares about in real-time and sharing those reports.
  • Crayon: Gathering competitive intelligence data that your sales, product, and leadership teams can apply.

Sales productivity tools

Sales productivity tools are designed to assist sales team members with their daily activities, which may include making calls, arranging meetings, sending follow-up messages, managing proposals and documents, and keeping track of all conversations and interactions with potential customers.

  • FastSpring: Simplify pricing conversations by generating interactive sales quotes.
  • PandaDoc: Automate the creation, signing, and approval of secure sales documents.
  • Proposify: Personalize and brand your sales proposals.
  • Qwilr: Design and create B2B sales proposals, quotes, and documents.
Sales tools productivity

Sales productivity tools

Sales mapping tools

Sales and account mapping tools use visuals to represent data points and the connections between them. Sales mapping tools display prospects, customers, and sales territories, while account mapping tools display the individuals working at a particular account.

These tools provide insight into the areas that require attention or are performing well, as well as who the significant players are at a target account. The following Sales Mapping Tools are among the most commonly used:

GeoMapper: Mapping and locating business opportunities and qualified leads based on geographical data.

OrgChartHub: Creating organization charts for your HubSpot data to visualize sales persona relationships.

Mapping Sales tools

Sales mapping tools


Sales tools can help improve productivity, increase efficiency, automate tasks, track sales activities, manage customer relationships, and provide valuable insights for better decision-making.

Many sales tools offer integration capabilities with other systems such as CRM, marketing automation, project management, and communication tools to streamline data flow and enhance collaboration.

Yes, many sales tools offer mobile apps, enabling sales teams to access important information, update records, and perform sales tasks on the go.

Sales tools often provide features for team collaboration, such as shared calendars, document sharing, real-time messaging, and task management, promoting better communication and coordination.

The aforementioned sales tools are proven to be effective and widely used by many businesses to enhance their sales activities. Viindoo hopes that this article will assist readers in selecting the appropriate software to improve their business development.

The Most Effective Sales Tools Every Business Must Know
Viindoo Technology Joint Stock Company, Yen Nguyen April 3, 2023

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