On May 15, 2025, at the workshop titled “Twin Transformation: Green and Digital Readiness for Sustainable Growth of Small and Medium Enterprises”, organized by the Department of Science and Technology of Vinh Phuc Province, Ms. Nguyen Thi Lien (Jane Nguyen) - Digital Transformation Strategy Consultant and Chief Commercial Officer at Viindoo - delivered a keynote presentation that sparked great interest among local businesses.
Her topic, “Digital Transformation Strategy - Lessons from Practical Experience”, hit a core concern for many SMEs. It also embodied Viindoo’s consistent message: digital transformation must be strategic, people-driven, and rooted in operational realities - not just technology.
Over 70% of businesses fail due to misunderstanding digital transformation
Ms. Jane Nguyen opened her talk with a sobering statistic: “70% to 95% of digital transformation initiatives fail,” according to reports from McKinsey, Bain & Company, and KPMG. The root cause isn’t a lack of technology, funding, or talent - but the absence of a clear, actionable strategy that turns vision into execution.
Digital transformation is not just about buying software or launching an app. It's a comprehensive redesign of how a business operates - with technology serving as a means, not the goal.
Start digital transformation with strategy, not software
Viindoo introduced a methodology built upon more than 15 years of hands-on implementation experience across hundreds of businesses. According to Ms. Jane Nguyen, a digital transformation journey should begin with five foundational questions:
- What operational problems is the business trying to solve?
- What specific outcomes are desired (e.g., higher productivity, lower costs, better data transparency)?
- What is the gap between current performance and these goals?
- What are the root causes: strategy, people, processes, or technology?
- What solutions are most suitable given the business’s capabilities and resources?
This approach helps businesses avoid costly mistakes and fosters internal alignment - a critical factor for success.
From theory to practice: a successful transformation case study
Viindoo also shared insights from a recent transformation project at Tachi Cable - a 30-year-old electrical cable manufacturer. Under Ms. Jane's leadership as Project Director, Viindoo supported the business through:
- A full-scale operational audit to identify bottlenecks
- A phased digital transformation roadmap: standardization → digitization → automation → optimization
- Agile project management and PDCA methodology for continuous performance tracking
- Integration of Viindoo ERP platform to improve productivity, reduce errors, and enable data-driven decision-making
This approach helps businesses avoid costly mistakes and fosters internal alignment - a critical factor for success.
Viindoo - more than a software vendor, a strategic partner
Ms. Jane Nguyen emphasized that Viindoo does not see itself as a software vendor, but as a long-term strategic partner for businesses navigating digital transformation.
Viindoo’s approach includes:
- Value chain analysis to uncover root causes
- Business model redesign and optimization
- Tailored technology recommendations based on goals and capacity
- Empowering internal teams to manage the system independently after deployment
Are businesses ready for digital transformation?
At the end of the session, Viindoo introduced to the business community a self-assessment toolkit for digital readiness, built on 21 practical criteria categorized under key pillars such as strategy, operations, human resources, and technology.
In just five minutes, businesses can clearly identify where they stand on the digital transformation journey and pinpoint the most critical bottlenecks that need to be addressed to start right and stay on the right track.
