Omni channel marketing platforms are what marketers need in the rapid pace of technological progress to improve customer experience and drive revenue growth. In this article, Viindoo Enterprise Management Software will introduce to you the top 7+ omnichannel marketing platforms that can revolutionize the your marketing operations.
What is an Omnichannel Marketing Platform?
An omnichannel platform is a marketing software or platform that allows businesses to interact with their customers across various channels and devices in a seamless and integrated way. These channels can include email, social media, mobile apps, websites, physical stores, and more. The main goal of an omnichannel platform is to create a unified customer experience across all channels and devices.
Omni Channel Marketing Platforms are designed to enable businesses to engage with their customers more effectively by providing a consistent and personalized experience at every touchpoint. They often include features such as customer segmentation, data analytics, and automation tools to help businesses manage and optimize their omnichannel marketing campaigns.
What is an Omnichannel Marketing Platform?
The key advantage of using an omnichannel marketing software platforms is that it allows businesses to connect with customers where they are, on the channels and devices they prefer, which can lead to increased customer satisfaction, loyalty, and sales. Overall, an omnichannel platform is an essential tool for businesses looking to create a seamless and integrated customer experience across all channels and touchpoints.
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Why you should use Omni Channel Marketing Platforms?
As omnichannel marketing involves marketing campaigns on multiple channels such as social media, websites, or events, marketers might need multiple software system to help them manage each channel.
While independent software systems can ensure specific needs of each channel are met, implementing an omni channel marketing platform can enhance your overall omnichannel marketing approach and conserve valuable time and resources, resulting in an increased return on investment (ROI).
This enables you to enjoy the benefits of this type of marketing without having to allocate an excessive amount of time to unify your channels.
Why you should use Omni Channel Marketing Platforms?
An omnichannel marketing platform offers several benefits, including:
- Streamlined data: With an omnichannel platform, you can gather data from multiple sources and channels. Instead of having data silos from various client touchpoints and channels, you can consolidate your data, enabling you to learn more about your customers and make more sales.
- In-depth analytics: By tracking consumer engagements across multiple channels, you can obtain more reliable and accurate information regarding the customer journey, preferences, and effective marketing strategies. These analytics can be utilized to enhance your advertising approach and increase brand awareness.
- Increased efficiency: By using a single platform to manage all your marketing channels, you can save time and resources that would otherwise be spent managing multiple tools.
- Improved and personalized customer experience: With an omnichannel platform, you can provide a seamless and consistent customer experience across all channels and touchpoints, which can increase customer satisfaction and loyalty.
- Effective lead nurturing: With the data collected and analytics that follows, you can utilize them to convert website visitors into paying customers.
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What features to consider when choosing omni channel marketing platforms
When selecting an omnichannel marketing platform, there are several features to consider. Here are some key factors to keep in mind:
Platform integration
Platform integration is a critical component of omnichannel marketing, as it enables businesses to connect their various marketing tools and systems, share data seamlessly, and provide a unified customer experience across multiple channels.
Platform integration
In an omnichannel marketing approach, businesses need to ensure that all their customer touchpoints, such as social media, email, SMS, and webchat, are interconnected and working in harmony to provide a consistent experience. This means that the omnichannel marketing platform needs to integrate with various other systems, such as CRM, marketing automation, and analytics tools, to enable data sharing and automation of marketing processes.
Multiple marketing channels
The platform should support multiple channels, such as email, SMS, social media, and push notifications, to ensure that you can reach your customers on their preferred channels.
Multiple marketing channels
Businesses typically use a combination of marketing channels, such as:
- Social media sites such as Facebook, Instagram, Twitter, and LinkedIn
- Email marketing to customers and keeping them informed about promotions, new products, and other important information.
- Search engine marketing (i.e. paid search ads and search engine optimization)
- Mobile marketing, including mobile apps, push notifications, SMS marketing, and mobile-friendly websites
- Retail stores as important touchpoints for customers to create a more engaging in-store experience.
- Events and experiential marketing activities such as trade shows, conferences, etc.
Customer experience personalization
The platform should enable personalized messaging and content based on customer data and behavior, allowing you to tailor your communications to individual customers.
Customer experience personalization
There are a variety of technologies available that can help companies personalize the customer experience, such as recommendation engines, chatbots, and personalized landing pages.
Companies can use data and personalization technology to deliver customized messaging and content to each customer, such as personalized product recommendations, targeted email campaigns, and personalized website experiences.
Marketing automation
The platform should provide automation capabilities, such as triggered messages and workflows, to streamline your marketing processes and reduce manual efforts.
With marketing automation, businesses can automate repetitive tasks such as email marketing, social media posting, and lead nurturing, freeing up time and resources to focus on more strategic initiatives.
Data Analytics
The platform should offer robust analytics and reporting capabilities, enabling you to measure the effectiveness of your campaigns and optimize them for better results.
Top 7 Omni channel Marketing Platforms
For businesses to gain an insight about what omni channel marketing platforms on the market are offering, Viindoo has compiled the following list of the top 7 omni channel marketing platforms for you to consider. Check these platforms to obtain seamless and integrated customer experience across multiple channels.
Viindoo Omni Channel Marketing solution
Viindoo Omni-channel marketing platform is a marketing solution created specifically for businesses that want to reach multi-platform customers and manage data in a single application.
Viindoo Omni Channel Marketing solution
With Viindoo Omnichannel, you can achieve your marketing goals and objectives, such as increasing brand awareness, generating leads, driving sales, and building customer loyalty. This solution includes a range of tools and techniques, such as:
- Viindoo social media marketing for channels such as Facebook, LinkedIn
- Viindoo e-mail marketing for automated emails and messages
- Viindoo Search Engine Managment for enhance SEO scores and content’s performance on search engines like Google, Bing, etc.
- Viindoo Content Management System to manage blog posts, articles in a cohesive platforms
- Viindoo POS (point of sale) Module to manage sales and customer experience in different stores
Businesses may choose to use a combination of these tools to create an effective and integrated marketing plan that meets their unique needs and goals.
Adobe Experience Cloud
Adobe Experience Cloud is a suite of integrated solutions that help businesses deliver personalized and engaging experiences to their customers across multiple channels and devices. It includes a range of tools and services designed to help businesses manage and optimize their customer experiences, from acquisition and engagement to conversion and loyalty.
Adobe Experience Cloud
The Adobe Experience Cloud includes several omnichannel marketing software systems, including:
- Adobe Marketing Cloud
- Adobe Advertising Cloud
- Adobe Analytics Cloud
- Adobe Commerce Cloud
- Adobe Experience Platform.
These products can be used individually or together to create a comprehensive digital marketing and customer experience management solution.
Some of the key features of Adobe Experience Cloud include audience segmentation and targeting, personalized content creation, real-time analytics and reporting, cross-channel campaign management, and e-commerce integration.
By using Adobe Experience Cloud, businesses can gain deeper insights into their customers' behaviors and preferences, and use this information to create more effective marketing campaigns and personalized experiences that drive engagement and loyalty.
Salesforce Marketing Cloud
Salesforce Marketing Cloud is one of the best omni channel marketing platforms that enables businesses to create, automate, and manage personalized marketing campaigns via different channels.
Salesforce Marketing Cloud
This marketing solution offers the following features:
- Journey Builder: With marketing automation, you can create customer journeys that span across email, mobile, advertising, your website, and the internet of things, ensuring a seamless experience across marketing, sales, and service.
- Audience Builder: This feature generates a comprehensive profile of every customer using data from all available sources then focus on particular demographics and groups throughout the customer journey to foster meaningful connections.
- Personalization Builder: By using Einstein’s predictive intelligence and machine learning algoriths, businesses can show personalized content to each customer.
- Content Builder: You can manage all of your content and resources in a centralized location, and efficiently handle assets using advanced search and tagging features. Additionally, content is securely shared and authorized for use across the organization.
- Analytics Builder: You can monitor and evaluate the effectiveness of your campaigns and customer journeys, hence gaining fresh perspectives on your customers by utilizing comprehensive reporting and predictive analytics.
HubSpot
HubSpot is a top-tier marketing automation platform that simplifies the process of creating and overseeing your Omnichannel Marketing campaigns.
HubSpot's robust marketing automation tools streamline the management of campaigns across all channels. Moreover, its extensive reporting capabilities enable you to monitor progress and determine which channels are the most effective.
HubSpot
With HubSpot, you can create a cohesive customer experience that meets customers’ needs on their terms by:
- Providing assistance through the communication channels that your customers prefer: This involves the capability to seamlessly transition from a chat on your website to a conversation on Facebook Messenger or email, while maintaining the continuity of the discussion in one location and in real-time.
- Having the context you need for every interaction: Service Hub enables your team to access the relevant information for each customer interaction by connecting all communication channels to your CRM records. This allows your team to provide a consistent customer experience across channels, and to efficiently resolve customer issues without compromising their productivity.
- Making it easy for your team to interact with customers: By providing them with a user-friendly and centralized customer service platform, Hubspot allows your team to connect with customers through multiple channels and provide solutions, all while using the same software.
Shopify Omni channel marketing platform
Shopify Omni channel marketing platform refers to the ability of the Shopify e-commerce platform to provide a seamless and integrated customer experience across multiple channels, including online marketplaces, social media, mobile apps, and physical stores.
Shopify Omni channel marketing platform
With Shopify's omnichannel capabilities, merchants can manage their inventory, orders, and customer interactions in a unified way, regardless of the channel the customer is using to shop or communicate with the seller.
This helps to create a consistent and personalized shopping experience for customers, and also enables merchants to track customer behavior and preferences across different channels, and optimize their marketing and sales strategies accordingly.
Shopify offers the following features:
- Responsive online store to convert customers on any device
- 70+ Responsive Shopify themes
- 250+ Shopify Plus Partners for custom themes
- 100+ Global payment providers
- 60% Faster checkout with Shop Pay
- 100+ social media channels
- 80+ online marketplaces
- Automated messaging and email marketing campaigns with Shopify Flow
- Shopify POS
BigCommerce
BigCommerce is a reputable provider of e-commerce solutions. When compared with Shopify, BigCommerce provides more free features and does not charge transaction fees.
BigCommerce Omni channel marketing platform
BigCommerce has partnered with Feedonomics to create an exceptional omni channel marketing solutions, streamlining and optimizing your product catalog across various channels. In fact, the average Feedonomics customer adds almost two new channels after starting to use the platform, and saves more than 20 hours per month on managing their feeds.
BigCommerce’s features include:
- Feed optimization and syndication tailored to each channel to boost discoverability
- Unified feed and order management
- Reduced listing errors with data governance
- Multiple listing on more channels to boost revenue and grow your global footprint by listing on more channels
- Feed experts to get dedicated support
Sendinblue
Sendinblue is an omnichannel marketing platform designed to aid small businesses in their growth. The platform provides a suite of marketing and sales tools that enable businesses to cultivate stronger relationships with their customers, all within a single platform.
Sendinblue
The platform offers the following features:
- Email and SMS campaign management
- Sub-Account Management
- Marketing Automation
- Transactional Email and SMS
- Template Editor, A/B Testing and campaign scheduling
- Advanced Segmentation and Customer Data Platform
- Advanced Tracking, Integrations and Plugins
- Dedicated Customer Success Manager
- Enterprise infrastructure with dedicated IP and Single-Sign-On
- Custom contract with metered billing
Omni channel marketing platforms are essential for businesses that want to improve their customer experience. With the right platform, businesses can create a seamless customer journey across all channels, from social media to email to in-store experiences.
