Free URL Shortener: Optimize Links and Measure Performance

Are you tired of long, cumbersome URLs that are difficult to remember and share? A free URL shortener can help you solve this problem. With a URL shortener, you can create shorter, more memorable links that are easier to share across different platforms such as social media, email, or SMS. In this article, Viindoo will review the best free URL shorteners with tracking features.

What is a URL Shortener?

A URL shortener is a tool or service that takes a long, cumbersome URL (Uniform Resource Locator) and creates a shorter, more manageable link. The purpose of a URL shortener is to condense the length of a URL, making it easier to share, remember, and type.

Definition or free URL Shortener

Definition or URL Shortener

URL shorteners work by redirecting users from the shortened URL to the original, longer URL. When a user clicks on a shortened link, they are automatically redirected to the intended destination. This redirection is usually done through a process called a 301 redirect, which tells web browsers and search engines that the content has moved permanently.

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Pros and Cons of Using URL Shorteners with Tracking

The pros of using free URL shorteners:

  • Performance analytics: URL shorteners with tracking provide valuable insights into link performance, allowing you to understand the effectiveness of your campaigns and make data-driven decisions.
  • Efficient link management: URL shorteners offer a centralized platform to manage and organize links, making it easier to handle and update them as needed.
  • Custom branding: Many URL shorteners allow you to customize shortened links with your own branding, enhancing brand recognition and trust.
  • Improved user experience: Shortened links are cleaner and more user-friendly, improving the overall experience for users.
  • Shareability and tracking across platforms: Shortened links are ideal for social media and limited character spaces, ensuring easy sharing and tracking across different platforms.
  • A/B testing and optimization: URL shorteners with tracking enable A/B testing, allowing you to compare different strategies and optimize campaigns based on insights.

By using URL shorteners with tracking capabilities, you can gain performance insights, streamline link management, enhance branding, improve user experience, and optimize your marketing campaigns.

Advantages of utilizing free URL shorteners include

Advantages of utilizing free URL shorteners include

The cons of using free URL shorteners:

  • Link rot: Shortened links may become inaccessible or broken over time, impacting marketing campaigns and user experience.
  • Trust and credibility: Users may hesitate to click on shortened links due to a lack of visibility into the actual destination URL, raising concerns about legitimacy and safety.
  • Length limitations: URL shorteners often have restrictions on the length of the original URLs, causing difficulties or confusion for users encountering truncated or cut-off links.
  • Dependency on third-party service: Reliance on a URL shortening service means potential disruptions if the service goes down, undergoes maintenance, or ceases operations, affecting link accessibility and management.
  • Data ownership and privacy: Sharing visitor data with a URL shortening service raises concerns about data ownership, security, and privacy. It's important to review the service provider's policies to ensure compliance with your requirements and applicable regulations.
  • Limited customization options: While some URL shorteners offer custom domain integration, others may have limitations on customization, restricting consistent branding across shortened links and potentially conflicting with your branding strategy.

The cons of using free URL shorteners

The cons of using free URL shorteners

Considering these cons will help you make an informed decision about whether using URL shorteners with tracking capabilities aligns with your needs and priorities.

Top Free URL Shorteners with Tracking Capabilities

There are several URL shorteners available that offer free services along with tracking capabilities. Here are some popular ones:

  • Viindoo Link Tracker: This tool allows shortening url and renaming url depending on the user. Besides, the link tracker feature in Viindoo provides insights into URL performance with click tracking, referrer analysis, conversion tracking, and customizable parameters. The analytics dashboard offers a visual representation of data, while integration with other Viindoo  modules enhances the overall marketing view.

Top Free URL Shorteners

Interface of Viindoo Link Tracker

  • Bitly ( Bitly is one of the most well-known URL shorteners and offers both free and paid plans. The free plan provides basic link tracking features, including click statistics, geographic data, and referrer information.
  • TinyURL ( TinyURL is a popular and free URL shortener that also offers basic tracking features. While it may not provide as detailed tracking data as some other tools, it can still give you basic insights into the number of clicks on your shortened links.
  • Rebrandly ( Rebrandly offers a free plan that includes link tracking features. It provides analytics such as click data, geographic location, and referral sources. It also offers custom domain integration, allowing you to brand your shortened URLs.
  • ( is another URL shortener that provides free tracking capabilities. It offers detailed analytics, including click statistics, geolocation, and referrer information. It also supports custom domain integration.
  • ClickMeter ( ClickMeter offers a free plan that includes link tracking and analytics. It provides detailed data on clicks, conversions, referrers, and geographic location. ClickMeter also offers additional advanced features for paid plans.
  • Polr ( Polr is an open-source URL shortener that you can host on your own server. It provides tracking features, including click statistics, referrer information, and geographic data. Since it's self-hosted, you have complete control over your data.

It's important to note that while these services offer free plans with tracking capabilities, they may have limitations on the number of links you can shorten or the amount of tracking data available. If you require more advanced features or higher usage limits, you may need to consider their paid plans or explore other options.

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FAQs about URL Shortener?

Yes, most URL shorteners are safe to use. However, some may be vulnerable to cyber threats, so it is important to choose a reliable and secure URL shortener.

Yes, many URL shorteners allow you to customize your shortened link by adding a keyword or your brand name.

Most URL shorteners offer basic tracking features such as clicks, geographic data, and referrers. Some also provide advanced metrics like conversion rates, user behavior, and device type.

Yes, you can use multiple URL shorteners with tracking features to test which ones work best for your needs.

 Do URL shorteners negatively impact SEO performance?

No, URL shorteners do not negatively impact SEO performance as long as the original URL and the shortened link are both valid and functional.

URL shorteners with tracking features are useful tools that allow individuals and businesses to simplify their long URLs and monitor their links' performance. When choosing a free URL shortener, consider factors such as customization options, reliability, analytics, and metrics, and user interface. Viindoo trusts that the information provided in the preceding article will prove beneficial to you.

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Free URL Shortener: Optimize Links and Measure Performance
Viindoo Technology Joint Stock Company, Yen Nguyen May 17, 2023