Not too much to say employee experience is an important factor in assessing the success of an organization. Why are so many people so attached to the company they're working for? The answer lies in the employee experience journey that businesses have invested in their "partners". Today's post Viindoo will help readers better define this topic!
What is employee experience?
Employee Experience is the feelings, experiences and interactions of employees with the business during the time they are with the business from the time they are a candidate until they leave. All the processes of contracting, working, observing and learning about personnel will create the employee experience.
For employees, the fact that they choose to stick with the company for a long time is not only because of the monthly income they receive but also because of their experience working at the enterprise. If the business places emphasis on building employee experience, the business will attract and retain more talent, and reduce the employee turnover rate. This is a factor that helps businesses grow more and more.
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The importance of employee experience for businesses
Some recent analysis shows the investment strategy in employee experience helps businesses reduce the turnover rate by 40%, revenue, and work efficiency is also 2-4 times higher than before. How is an influential employee experience journey? Let's find out here:
- Attract bright candidates and retain talented employees: When employees have a positive working experience, their performance and effectiveness will be guaranteed. At the same time, businesses can reduce recruitment and training costs by retaining talented employees.
- Increase connection: Positive experiences in the work environment will motivate, bring people together and create motivation to work together.
- Support mutual: In a friendly working environment, people help each other will create a good experience that helps employees try their best for work.
- Build company’s image in the eyes of candidates: Good word of mouth of the employees in the company or the candidates will help the company improve the recruitment brand, attract many talented people and save costs.
- Develop a professional work culture: When employees satisfied with the company and their work, they will contribute to build a professional culture. Since then, the work performance and benefits of the company increased.
5 stages of the employee experience
An employee, from being a candidate to being a former employee, will go through the 5 stages of the employee experience listed below.
The awareness stage begins when prospective employees recognize or notice the business. Employees can perceive the business from recruitment image, reputation and corporate culture.
Build recruitment branding of the business plays a big role in this stage of the employee experience.
The next stage of the employee experience journey is Recruitment. In this stage, the employee as a candidate applies for one of the positions of the business.
The hiring phase of the employee experience is represented by:
- Candidate experience in the recruitment process.
- The overall talent management process.
- All interactions during the hiring process (recruiters, hiring managers,...).
- Communication between recruiter and candidate.
After being recruited, the candidate will become an employee of the company. This is the period when employees get acquainted with the working environment, systems, processes, and tools to support their work.
This integration stage is very focused to increase the enthusiasm of new employees to work and at the same time create connections between new and old employees. That’s why a new employee needs to be onboarding training and follow the HR plan to keep up with the work and be able to work effectively.
To improve the employee experience in the integration phase, businesses can pay attention to:
- Create a positive and friendly work environment.
- Build a sense of belonging and inclusion for employees from day one.
- Introduce new employees to the company's core values, mission, and strategy.
- Create opportunities for employees to contribute ideas and feedback on their experiences at the company.
- Design welcome kits, and employee handbook, ... for new personnel.
Training and development
To help new employees quickly onboard and work effectively, businesses will have to train and develop with employees. Each employee will have different knowledge and skills, so businesses need to clearly map out their path for career growth.
Continuously evaluating the performance and capacity of employees will help them easier to keep up with their work progress. In addition, teamwork is also a way to help new employees quickly improve and develop themselves.
In addition, leaders need to be open and create opportunities for new employees to work, and demonstrate their capabilities. Employees will want to stay for a long time when they are inspired to work and see their connection with the company's overall strategic vision. This is also a way for businesses to retain and attract talent.
Goodbye is the final stage of the employee experience journey. This stage occurs when the employee leaves the business.
Any employee can leave the company at any time for any reason. What businesses need to do at this stage is to find out reason for leaving job. Because when you know why the employee leaves, you can improve and develop the employee experience journey with current employees as well as new employees in the future.
Factors affecting employee experience
There are 3 basic factors that strongly influence the employee's experience at the company, specifically:
Corporate culture of each organization has its own unique characteristics. It can be the mission, values, attitude, etc, which are expressed through the way of implementing actions, and shaping working attitudes and human values.
Corporate culture is the first factor to attract a large number of employees
First, a company with a good corporate culture will always promote the welfare of its employees. This greatly affects the HR experience, helping the company attract and retain a large number of talents. The mentioned benefits are related to the health-financial regimes, the appreciation of the role and efforts of the employees, the reward terms commensurate with the individual and collective capabilities and the promotion of rights. speak.
On the contrary, bad company culture will directly affect the reputation and make employees not have good sympathy with the company. Mental stress will inhibit employees' ability to develop, engage and create.
So, what cultural aspects affect the employee experience journey?
- First, support and help from managers and colleagues with the same goals and objectives to cultivate experience as well as develop potential.
- Second, meaningful work such as trust-stated, personal thoughts, and clear welfare.
- Finally, the dynamic, positive, fair, and adequate working environment.
The company culture aspect directly affects the employee experience
Equipment and working technology
With the development of digital technology, especially for jobs that require full technical equipment, businesses need to meet this demand well. Equipment and working technology are factors that directly affect employee experience. If the business does not invest enough, employees will often get frustrated vertically for having trouble solving work and causing undue disappointment.
Equipment and tools should be suitable for the nature of the job
The workspace is the first influencing factor that every employee can see and feel when entering the company. Of the factors mentioned above, this is probably the easiest aspect to improve to make a good impression on employees. Air-conditioners, air-conditioner, restrooms, gyms, health, and spiritual care incentives, etc. are conditions that help employees to be satisfied with the working environment.
A spacious and airy working space helps to create a comfortable working spirit
Besides, businesses can allow employees to freely choose their personal workspace and schedule. There are many companies today that are applying this method and all bring a satisfactory experience to each employee. Of course, there should be regulations on the results that employees will bring to the company and improve the performance of the office.
How to improve and optimize the effective employee experience
After understanding more about the employee experience stages, the next section will introduce businesses to ways to improve and optimize this problem. Find out below!
Improve leadership capacity of management level
A good leader will know how to lead employees in the right direction while helping employees develop their potential. The management style of superiors also often directly affects employee experience. In fact, it is not uncommon for employees to quit their jobs because of a bad experience with their superiors during the working process.
Leadership need a lot of practice
Team leaders and managers must have leadership ability, and know what is the best plan to help the team complete the project well. In addition, senior leaders need to disseminate to middle-level leaders the goals, roles, and responsibilities to help both sides develop together.
Listening to employees
Human experience journey employees will be more impressed if their opinions and words are respected and heard. Especially in the 21st century, GenZ factors are considered highly independent individuals who are always ready to express their opinions and views. Businesses need to take advantage of this to be able to create a good experience for their "partners".
Listen to employees' opinions like when talking to partners
Based on the unique characteristics of each individual in the organization, businesses can develop a more effective EX management plan. Listening to opinions and experimenting makes employees feel valued and respected. It's just a small factor, but this is invisible as a link between employees and the company.
Investment in facilities and working environment
Invest in facilities, add necessary office facilities such as microwave oven, coffee maker, rest space, ... to help employees have a comfortable working environment. This is an investment in the mental and physical health of employees, stimulating creativity.
Employees working in factories need to invest in the best facilities
Through quarterly surveys, managers will know what employees think. For example, some people want to work from home, need some tools to support their work, etc. At the same time, businesses will know where to improve, creating a culture of listening.
Giving opportunities to study and develop knowledge and career
A good or bad Employee's Journey is no longer evaluated based on learning and promotion opportunities. Especially after going through the pandemic, the fact that employees with a strong growth mindset will seek more and more opportunities for exchange and work development.
Organize practical experience or seminars to exchange industry knowledge
In the same position in the company, there should be challenges and opportunities for employees to know if they are standing still or not. Therefore, if they are not provided with favorable conditions to study and work, employees will quit and look for a new environment. Creating opportunities to help and support employees to try new jobs will help increase motivation and keep the passion burning.
Surveying and measuring
Today, young people are willing to express their views and opinions to help everyone grow together. There are many people who are not afraid to express their desire for more ethical management, highlighting the role of each person in a team. Therefore, EX managers need to take advantage of this uniqueness to probe and measure employee satisfaction as well as the effects on work results.
Survey and measure employee satisfaction with the business.
Advanced employee experience is the key to helping businesses retain their shining gems. Remember, employees are not loyal to any individual or group, they are loyal to the experience they receive. If our readers are in need of a technology solution to improve the employee experience, Viindoo is pleased to help!