What is corporate culture? The role of corporate culture

The application of corporate culture will bring many benefits to human resources and the development of companies and corporations. So what are the benefits of building a corporate culture? What are the building steps? All will be answered by Viindoo right in the following article content.

What is corporate culture?

Corporate culture is the spiritual values ​​​​and standards of behavior and thinking that an organization wants to aspire to. Company culture is likened to the spiritual life and personality of the organization’s members. This factor is also considered to be able to affect the success or failure of a business.

corporate culture

What is corporate culture?

Corporate culture will have the following three basic levels:

  • The first level - Tangible structure: At this level, the cultural values ​​of things of the business are easily changed. For example organizational structure, policies, logos, slogans, uniforms, etc.
  • The second Level - Accepted Values: With this level, the company's values ​​will be publicized in the content. through documents, and expressions of personnel and leaders... These values ​​will be the guideline for the entire operation of the company.
  • The last level - General concepts: These concepts are deep inside the business and are deeply rooted in the thinking of employees, so it will be difficult to recognize and adjust. These values ​​will become habits and govern the actions of businesses.

The role of corporate culture

Talent acquisition

Building a strong company culture will help businesses have more competitive advantages in talent acquisition. Most of the talented candidates have a desire to work in businesses with good reputations, with many long-term employees working. Therefore, having a positive company culture will help businesses win the trust of candidates.

The role of corporate culture

Talent acquisition

Create loyalty for employees

Many people with work experience and stable income levels tend to have the desire to work in comfortable and sociable environments. Therefore, companies should build a strong and positive corporate culture for talent retention.

Limit internal conflicts

Building a positive internal culture will help businesses reduce stress among employees in the workplace. In addition, culture also helps bring all employees together. As a result, when a conflict occurs, the company's culture will be a guideline for employees to reconcile and solve problems.

corporate culture

A strong company culture helps to reduce conflict

Improve work performance

People will work more conscientiously and productively when they feel that their work is meaningful and contributes to the growth of the enterprise. In addition, the corporate culture also helps reduce stress and strengthen the health of employees. As a result, employees will have a more effective and productive spirit.

build organizational culture

Improve work performance

Coordinate and control

Through the company's values and rules, corporate culture will help managers to coordinate and control the behavior of employees. In addition, corporate culture also helps managers choose the most appropriate solutions to important problems.

Steps to build corporate culture

The process of building corporate culture consists of the following basic steps:

  • Step 1: Determine the direction of the business
  • Step 2: Draft and develop aspects of the company. Corporate culture includes the following elements:
    • Business philosophy
    • Slogan
    • Vision
    • Mission
    • Core values
    • etc
  • Step 3: Disseminating and applying the culture
  • Step 4: Reassess the process of applying culture corporate transformation
  • Step 5: Re-adjust aspects.

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Some companies build successful corporate cultures

Google's corporate culture

Throughout many years of establishment and development, Google has always focused on building the happiness of its employees because they believe that this will help employees work more productively. Therefore, this business provides a lot of perks for the staff such as free meals, travel allowance, allowing pets to work, etc.

corporate culture

Google always focuses on employees' lives

Facebook’s corporate culture

In addition to material perks, Facebook has always focused on making employees feel their own value. Thanks to that, Facebook's staff always respects the mission of the business and always tries to work. In particular, Facebook employees are assigned jobs based on abilities and strengths instead of titles. In addition, they are encouraged to ask questions and criticize their superiors.

The role of corporate culture

Facebook encourages employees to ask questions to superiors

Netflix’s corporate culture

Netflix always attaches great importance to creating a fair and comfortable working environment so that employees can always easily share personal views. In particular, Netflix always expresses expectations by letting employees self-monitor and evaluate work performance.

corporate culture

Netflix has always focused on creating a transparent working environment

Salesforce's corporate culture

Salesforce has always focused on developing the human resources team. As a result, all Salesforce employees are encouraged to develop skills, share knowledge, and push each other to advance at work.

build organizational culture

Salesforce has always focused on employee development

Adobe's corporate culture

Each member of the Adobe group is given opportunities to challenge themselves at work. In particular, their superiors always support their subordinates to the best of their ability so that they can complete their tasks perfectly. Besides, Adobe always says no to the radical micromanagement method to promote the creative spirit in the human resources.

corporate culture

Adobe always promotes a creative culture in human resources


A positive corporate culture promotes employee engagement by providing a sense of purpose, aligning individual and organizational values, encouraging open communication, recognizing and rewarding achievements, and creating a supportive and inclusive workplace.

Yes, corporate culture significantly impacts business performance. A strong culture that promotes innovation, collaboration, and customer-centricity can enhance employee motivation, improve decision-making processes, foster creativity, and ultimately drive organizational success.

A company with a strong and positive culture becomes an attractive workplace. Employees seek organizations that align with their values and offer a supportive environment. A company's well-known and respected culture can attract and retain top talent more effectively.

Absolutely. Corporate culture can either facilitate or hinder organizational change efforts. A culture that embraces change encourages experimentation, and values continuous improvement creates a more adaptable and agile organization capable of successfully navigating transformations.

Can corporate culture be changed?

Corporate culture can be changed, but it requires a deliberate and systematic effort. It involves identifying the desired culture, aligning values and behaviors, communicating the change, providing training and support, and reinforcing new norms and practices over time.

The above is information about the concept, role, and how to build a corporate culture that Viindoo has synthesized. Hopefully, after this article, businesses will build a positive, appropriate and growing culture.

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What is corporate culture? The role of corporate culture
Viindoo Technology Joint Stock Company, Amber Nguyen December 9, 2022