Email Marketing Statistics: What You Need to Know for Successful Campaigns

Email marketing statistics provide valuable insights into the effectiveness of email campaigns. As businesses continue to rely on email marketing to reach their customers, understanding the latest trends and data is essential for developing successful campaigns. Let’s find out the most important email marketing statistics that businesses need to know with Viindoo.

Highlights of Email Marketing Statistics

From open rates and click-through rates to personalization and segmentation, email marketing statistics provide a roadmap for businesses looking to engage with their audiences and drive revenue.

Email Marketing Statistics

Highlights of Email Marketing Statistics

Here are the latest email marketing statistics highlights that your business might take into consideration:

  • The average email open rate across all industries is around 20%.
  • Personalized subject lines can increase open rates by 50%.
  • Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
  • Welcome emails have an average open rate of 82%.
  • Emails that include social sharing buttons have a 158% higher click-through rate.
  • Email campaigns that include videos can increase click-through rates by 300%.
  • Emails that are optimized for mobile devices have a 15% higher click-through rate than those that are not.
  • The average ROI for email marketing is $42 for every $1 spent.
  • Email marketing is the third most influential source of information for B2B audiences, after colleague recommendations and industry-specific thought leaders.

>>>>> Related content: 10 Best Marketing Software Platforms for Today’s Businesses

Key Takeaways with Email Marketing Statistics

Besides the email marketing statistics provided above, Viindoo has also comprised the most important insights about email marketing, applied both with B2C and B2B market. Let’s take a closer look at these key takeaways.

Email Marketing has never been popular

Emails, which were initially used as simple messages among academics, have now become a common means of communication worldwide. The number of email users globally was predicted to be 4.3 billion in 2022, as per Statista's report for the year 2021. 

Email Marketing Statistics

Email Marketing has never been popular

This figure is anticipated to reach 4.6 billion in 2025, accounting for more than half of the world's projected population. This data indicates that businesses should not overlook the potential of email marketing.

If you operate a business in the developed world, your clients are likely to use email, and it's crucial that you do too. Regardless of the size of your business, email marketing allows you to connect with people 24 hours a day, 365 days a year. The convenience and time-saving benefits of email can help you create a more effective email marketing strategy and communicate with your target audience instantly.

Enormous quantity of emails are sent out everyday

According to Statista (2021), an astonishing number of emails are expected to have been sent and received daily in 2022, totaling 333.2 billion. Furthermore, this figure is predicted to increase to more than 375 billion by 2025. These email marketing statistics show that email marketing is not a passing trend but a growing form of communication. 

Email Marketing Statistics

Enormous quantity of emails sent

Despite the emergence of new communication methods, email marketing remains strong. Given these numbers, it's challenging to overlook the potential of a successful email marketing campaign.

Email marketing provides a high return on investment (ROI)

Email marketing provides a high return on investment (ROI). This means that for every dollar spent on email marketing, there is a significant potential return. In fact, according to a study by the Data & Marketing Association (DMA), email marketing had a median ROI of 122% in 2019. 

Email Marketing Statistics

High return on investment (ROI)​ with Email marketing

This is four times higher than other digital marketing channels such as social media, direct mail, and paid search. Additionally, email marketing is a cost-effective way to reach a large audience and can be easily personalized to increase engagement and conversion rates. Therefore, email marketing is a valuable tool for businesses looking to maximize their marketing budgets and generate a strong ROI.

Email marketing is used for content distribution

It's not surprising that email marketing is a favorite method of content distribution among marketers, given its strong ROI. According to recent statistics from the Content Marketing Institute (2022), up to 69 percent of marketers use email marketing to disseminate their content. 

Email marketing ranks third among the most popular content distribution channels, with a company's website and blog being the first and second, respectively, with 90 percent and 78 percent. Email marketing is more popular than other platforms such as virtual or in-person events and online communities.

Email Marketing Statistics

Email marketing is used for content distribution

Email marketing offers so many benefits that marketers not only use it organically but also engage in paid collaborations to promote their content to their partners' email databases. Email engagement is so popular among marketers that it is one of the top metrics for evaluating content performance. 

In fact, 83 percent of marketers say they look at email engagement metrics such as open rates, click rates, and downloads to determine how successful a piece of content is, more so than conversions and social media analytics.

Welcome Emails Have a High Open Rate

Measuring the open rate of your email marketing campaign is an effective way to gauge its success. It shows the number of recipients who have opened your email. Naturally, everyone desires their email marketing strategy to work perfectly. 

Email Marketing Statistics

Open Rate Email marketing statistics

Hence the question: “What percentage of your target audience actually opens your emails?” Here are some stats: According to GetResponse (2022), the average email open rate for businesses across all sectors is 19.7%. You can use this information to your advantage when constructing your email campaign for your expanding audience.

It's worth noting that welcome emails have an even higher open rate of 68.6%. This indicates their significance. Given their high open rate, brands may want to include some important information they wish to convey to their audience in the welcome emails.

>>>>> Related content: Ecommerce Email Marketing - Strategies for Success

Email personalization works wonder

The average email open rate is approximately 20.81%, according to the previous statistic. However, personalizing your emails can make a significant difference. Emails with personalized subject lines can have 50% higher open rates, according to Yes Lifecycle Marketing in 2019.

Email Marketing Statistics

Email personalization

To improve your email marketing strategy, you should consider personalizing your email greeting and subject line with the recipient's name. If that seems too difficult, you can also personalize your emails by including the recipient's company name, industry, or area of interest.

By understanding and utilizing these email marketing statistics, businesses can create successful campaigns that connect with their audience and drive conversions.

Email Marketing Statistics: What You Need to Know for Successful Campaigns
Viindoo Technology Joint Stock Company, Amber Nguyen May 4, 2023

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