Closing rate helps businesses increase revenue, improve customer trust and enhance their position in the market. But how to increase the likelihood of closing orders? Let's Vindoo refer to the following article now!
Low closing rate: Where does the reason come from?
Close rate reflects the percentage of potential customers converted into real customers who are willing to invest and use the business's products or services. This is an important index that helps managers evaluate the effectiveness of the sales team.
A high closing rate proves the productivity of the sales staff, bringing more revenue and profits to the business. On the contrary, when the closing rate is low, managers need to review the current strategy and organize training courses to improve employees' sales closing skills. At the same time, providing more knowledge about products and services helps staff advise customers better.
Some businesses are currently facing: closing rate low due to the following reasons:
- The sales process is not optimal.
- The quality of leads is not satisfactory.
- Lack of follow-up and customer care.
- Sales staff's refusal handling skills are not good.
Close rate is the percentage of leads that convert into actual customers
5 effective ways to increase order closing rate
Apply CRM to the sales process
CRM helps employees handle customers according to standard procedures, including steps to check the completeness and accuracy of information, additional investigation of lead records and contacting product consultants. Leads are processed within the time allowed and according to priority.
CRM software also helps managers control the lead processing process by recording all communication and interaction activities with customers such as calls, chats and emails. Lead pursuit results are classified as leads, non-leads or stopped pursuit.
With a CRM solution, administrators will have the perfect tool to solve difficulties in customer management. The software allows monitoring the customer care process of employees through stored transaction history. The system also evaluates employee success based on the number of leads converted into customers or contracts.
Suggestion for you: Viindoo CRM provides a comprehensive 360-degree view of customers, managing all customer data, from automatically creating leads, interacting and storing all history and data. relevant on a single platform. In addition, the software also optimizes customer care service, allowing sales staff to easily set priorities, plan and script automatic care throughout the sales cycle. Contribute to sustainable revenue growth for businesses.
Determine unique selling point and apply thoroughly during sales
In today's fiercely competitive environment, identifying and taking advantage of differences compared to competitors is an important factor to help businesses attract quality potential customers, thereby increasing conversion rates and revenue.
By identifying and developing a USP (Unique Selling Proposition), businesses can create a sustainable competitive advantage, affirm a solid position in the market and stand out in customer awareness.
A business's USP can include cost differentiation (cost leadership strategy), product quality or being a pioneer in the market, among other unique factors.
To determine your USP or competitive advantage, businesses need to answer the following questions:
- What benefits does your business's products bring and how do they help customers solve problems?
- What is different and new about your business's brand compared to competitors in the market?
- What are the communication messages businesses send to customers and are they strong enough to attract customers?
Unique selling point creates competitive advantage for businesses
Optimize customer experience to increase order closing rate
To increase closing rate by optimizing customer experience, you can apply the following strategies:
- Improve the online quote interface: A clear, friendly interface will help customers easily grasp detailed information and promote a quick negotiation process, thereby making quick purchasing decisions. than.
- Highlight promotional values: To make customers feel the benefits, you should highlight promotional values on the quote. In addition, businesses can suggest suitable accompanying products to increase order value, providing customers with more attractive options, making them feel cared for and given dedicated advice.
- Simplify the payment process: A simple and convenient payment process will help minimize psychological barriers when customers decide to make a purchase. Businesses should ensure that order confirmation and payment take place easily by integrating diverse forms of online payment such as credit cards, bank transfers, Paypal...
- Storing and managing transaction information: Storing all exchange information, quotes and transacted orders helps customers feel secure and confident in the business's services. When customers can look up information at any time, they will feel maximum support and easily control their purchasing process, thereby creating a positive and memorable shopping experience.
Optimizing customer experience helps increase order closing rates
Apply cross-selling and up-selling
Cross-selling is a sales strategy that encourages customers to buy additional products or services that are related or complementary to the main product they are currently or have purchased. The purpose of cross-selling is to increase order value and improve the customer's shopping experience by recommending products or services that can further meet their needs. Instead of selling just one product, businesses can introduce many related products, helping to increase sales closing rate without having to spend extra money on finding new customers.
Up-selling is a sales strategy in which sellers try to persuade customers to purchase a more premium version of the product or service they are considering. The goal of up-selling is to increase the value of the order by introducing upgrade options, additional features, or higher-value products. Up-selling encourages customers to buy more advanced versions of products or add related services, helping to increase the average value of each order.
Cross-selling and up-selling methods
Increase order closing rate with Viindoo Sales software
Sales Management Software - Viindoo Sales provides scientific sales management solutions. The software helps simplify sales activities, quickly quote, motivate the team to achieve business goals, and increase sales.
With the multi-price list feature, businesses can plan pricing strategies from detailed to overall, according to each time period, season or take care of VIP customers with their own pricing policies. The software speeds up sales by automatically applying price lists when creating orders, supporting quickly sending quotes to potential customers with just a click of the "Send via Email" button.
Besides, businesses can also increase the rate of closing orders with customers by highlighting the value of incentives, suggesting products to buy together, and easily signing confirmation for payment with Viindoo Sales software.
Don't hesitate, sign up for a free trial now to have the opportunity to grow your revenue quickly.
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Organize scientific sales management, increase order closing rates quickly with Viindoo's solutions
Above are Viindoo 's shares about order closing rates. This is an important measure of business success. Businesses can improve conversion rates by adopting effective strategies and continuously improving their processes. Read more useful knowledge on Viindoo's website!
