Demo video: Google Tag Manager
What It Does
Google Tag Manager is a tag management system that allows you to add and update your tags for conversion tracking, site analytics, remarketing, etc.
The installation of this application requires you to add a small piece of code to your website. Doing this process yourself may incur mistakes and issues if you do not have expertise in IT.
With this module integrated, you can easily integrate Google Tag Manager into your website without complex coding. All you need to do is to provide the ID GTM-XXXXXX. Then, you can use tags with many marketing tools from Google.
Editions Supported
- Community Edition
- Enterprise Edition
Installation
- Navigate to Apps.
- Search with keyword viin_website_gtm.
- Press Install.
Instruction
Instruction video: Google Tag Manager
Concepts
Google Tag Manager is a tool that allows you to easily update and manage tags on your Website. To start implementing Google Tag Manager, you must go to https://tagmanager.google.com, sign up for a Google Tag Manager account and get a container ID for the GTM-XXXXXX format.
General Settings
Use Google Tag Manager on your website
Navigate to Website > Configuration > Settings, at Google Tag Manager you enter the container ID of Google Tag manager.
After installing the app and entering the container ID, on your Website, type the key combination Ctrl+U, Google Tag Manager will give you a code like the following image:
At this time, you can go back to the Google Tag Manager system and create tags to attach to each web page for future search engines.
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