Non-star-centric organization: A Standardized Management System with Digital Transformation

In the modern business landscape, Vietnamese enterprises not only require a strong management system but must also ensure they are not overly dependent on any individual. This aligns with the principle of a "non-star-centric enterprise"—an organization that operates smoothly regardless of personnel changes. Establishing a standardized management system is foundational, and digital transformation is the optimal tool to maximize the system’s effectiveness, elevating the business to new heights.

A management system is the backbone of a company, enabling synchronized, efficient, and sustainable growth. For many Vietnamese businesses, especially small and medium-sized enterprises (SMEs), the lack of a standardized management system is common. This leads to fragmented workflows, time-consuming management tasks, and difficulties in inter-departmental coordination. Building a standardized management system is not only essential but also provides a solution for streamlined operations and resource optimization.

Non-star-centric organization: The Foundation of Standardized Management

Reducing Dependence on Individuals

In Vietnamese SMEs, "star employee"—high-performing, experienced individuals—often play critical roles across various tasks. While these “stars” are valuable for their unique skills, excessive reliance on them can lead to problems:


  • Disruptions due to staff turnover or absence: When a "star employee" leaves or is unavailable, related tasks can stagnate or take time to resume.
  • Challenges in scaling up: Businesses dependent on a few individuals struggle to scale operations effectively. Scaling typically requires processes and systems that can be easily transferred and adopted by new employees.

low-angle photography of man in the middle of buidligns

The "non-star-centric enterprise" model addresses this issue by focusing on standardizing workflows and documenting knowledge and experience in clear, accessible formats. Consequently:


  • Any employee can quickly adapt to tasks: New hires can follow established procedures without needing to learn from scratch.
  • Increased business adaptability: Standardized workflows allow the company to reassign or change personnel without disruptions.

Unified Processes, Minimizing Errors

A standardized management system with clear workflows helps minimize errors and enables every employee to understand their role. When processes are synchronized and standardized, there is no more variation in how tasks are performed, nor the need to 'create' individual ways of working. This not only increases productivity but also allows for unified operations across the business.


One of the greatest benefits of a standardized management system is creating a unified workflow. This is the 'backbone' of all activities within the organization, especially beneficial in minimizing mistakes and maintaining consistent work quality:

  • Eliminating personal differences in work methods: When all employees adhere to a common process, the company avoids the situation where each person has their own approach, potentially leading to inconsistency and difficulties in oversight. Instead, everyone performs tasks according to a standardized process, thus enhancing consistency and quality.
  • Reducing risks associated with personnel changes: When a process is clearly defined, all tasks have specific guidelines, allowing new hires to take on and perform tasks without much difficulty. This is particularly important when the company needs to replace or add personnel.
  • Facilitating control and enhancing efficiency: When processes are unified, managers can easily spot areas for improvement and adjust to enhance efficiency. Errors are also easier to detect as there is a common standard to reference.

For example, when there is an issue in production or service delivery, rather than blaming individuals, the company can review the process, identify the cause, and make improvements to prevent recurrence. This leads to higher productivity and ensures smooth, controllable operations.

Enhancing Transparency and Effective Coordination

A standardized management system not only creates a unified workflow but also helps companies organize and transparently share information. This facilitates effective collaboration across departments and a clear understanding of each role:

  • Systematic information storage and sharing: With a standardized management system, all data and information are stored clearly, accessible to anyone when needed, from customer data, inventory, to workflow processes. Everything is readily available for reference, enabling employees to stay updated without wasting time searching.
  • Improved inter-departmental coordination: When departments operate on a standardized process, there is no longer the situation of 'each place doing it their way' or 'working separately.' For example, when the sales department needs information from production, they can access it directly on the system without waiting for a response, ensuring smooth operations and reducing delays due to waiting for information from other departments.
  • Faster and more accurate decision-making: When information is shared consistently, departments understand their responsibilities more clearly, enabling quicker and more accurate decision-making. This allows the business to respond flexibly to market changes and meet customer needs promptly.
  • Building trust within the organization: When all information is transparent, from management to employees, everyone can access and understand the company's status, eliminating doubts and boosting morale. A transparent and fair working environment will attract and retain talented employees, enhancing the team’s effectiveness and cohesion.

Digital Transformation: The Optimal Tool for Non-star-centric organization

After establishing a management system, digital transformation is the next step to enhance its efficiency. Digital transformation complements, rather than replaces, the management system, enabling businesses to optimize processes and quickly adapt to changes.

Process Automation, Reducing Manual Tasks

Digital transformation enables companies to automate common processes like inventory management, order processing, and customer tracking. With comprehensive management software like Viindoo, many manual tasks are automated, reducing errors and increasing consistency. When employees are not required to perform repetitive tasks, they can focus on higher-value assignments.

Intelligent Data Storage and Analysis

Technology allows businesses to store and analyze data in real-time, providing accurate and clear insights into company operations. This supports decision-making and reduces reliance on personal experience. Data enables businesses to track each department's performance and identify issues promptly. Instead of making decisions based on intuition or personal experience, companies can analyze real data to choose optimal solutions, thereby adjusting and improving processes to achieve the highest efficiency.

Flexible Adaptation to Change

With a standardized management system supported by digital transformation, companies can easily adjust when changes occur. For example, if the market or customer demands change, processes can be updated on the system quickly without requiring full staff retraining. Thus, companies maintain flexibility and readiness to respond to external shifts.

Digital Transformation Experts: Shaping the Standardized Management System on a Digital Platform

Digital transformation experts play a crucial role in building a standardized management system on digital platforms, helping businesses set up clear, efficient workflows. They not only shape strategies and technological solutions but also ensure that all operational processes are synchronized, optimized, and ready to adapt to change. If choosing a professional consulting firm to build a Standardized Management System on a Digital Platform, they can provide:

Partnering with a professional consulting firm can enable your business to not only establish an effective, standardized management system but also to maximize the potential of digital platforms. A consulting firm will serve as a trusted partner, helping your business navigate challenges throughout the transformation process. When selecting a consulting firm, ensure that their team includes strategic business consultants with a strong understanding of technology solutions—two essential criteria for developing a standardized, digital-ready operating system.

The key requirements for consultants when developing a digital-standardized management system typically include the following elements:

  • Expert Knowledge in Management: A deep understanding of management processes and the ability to apply them across various industries, from manufacturing to services.
  • Strategic Thinking: Developing long-term strategies focused on sustainable management for the business
  • Digital Transformation Experience: Mastery of digital transformation processes and comprehensive management software architecture to optimize business operations.
  • Analytical Skills: The ability to analyze data and think logically to assess and improve processes.
  • Communication and Training Skills: Clear communication and the ability to assist employees in mastering new processes and technologies.
  • Project Management: Expertise in planning, managing timelines, and mitigating risks to ensure objectives are achieved on time.
  • Flexibility and Adaptability: Willingness to adjust according to business requirements and adapt to changes.

A “no-star-centric” enterprise model with a standardized management system and digital transformation is the solution for stability and sustainable growth. To build this foundation, the guidance of a specialized consulting team is essential. With a proven track record of successfully implementing digital transformation projects, 

Viindoo’s team of experts, with solid knowledge in both management and technology, is committed to helping your business optimize its management system, accelerate digital transformation, and unlock powerful growth opportunities in a competitive market.

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Non-star-centric organization: A Standardized Management System with Digital Transformation
Nguyễn Phương Dung November 6, 2024

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