7 Essential Marketing Software for Agencies to Enhance Productivity

Marketing Software for Agencies is an essential tool for agencies to enhance productivity. As the world becomes increasingly digital, marketing agencies are constantly searching for ways to stay competitive and efficient. The right software tools can make all the difference in streamlining processes, enhancing communication, and ultimately boost profit margin. Let’s find out the Top 7 with Viindoo Enterprise Management Software

The need for an All-in-one Marketing Software for Agencies

Marketing agencies typically need certain tools to help them carry out their work effectively. Many marketing tools are designed to automate repetitive tasks, such as sending emails, scheduling social media posts, or analyzing data. This frees up time for agency staff to focus on other important tasks, such as strategy development or client communication.

The need for an All-in-one Marketing Software for Agencies

The need for an All-in-one Marketing Software for Agencies

Moreover, marketing tools can help ensure that marketing efforts are consistent across all channels, whether it's social media, email marketing, or website content. This can help to build brand recognition and trust among customers.

In terms of analytics, many marketing tools provide detailed analytics and reporting features that help agencies to measure the success of their campaigns and make data-driven decisions. This can help to identify areas for improvement and optimize marketing efforts for better results.

Last but not least, project management and communication tools can help teams work more collaboratively and efficiently, especially if team members are working remotely or across different time zones.

>>>>> Read more: Top marketing software platforms You might Need

Must-have features of software for marketing agency

Consider the following must-have features of software for marketing agencies. With these features, you can enhance your agency’s operation and streamline your strategy more effectively.

Must-have features of marketing software for agencies

Must-have features of software for marketing agency

  • Marketing automation: Marketing automation is a must-have feature for any marketing agency software. It helps automate repetitive marketing tasks such as sending emails, social media posts, and lead generation.
  • User-friendly interface: The software should have a user-friendly interface that is easy to navigate and use, even for non-technical team members.
  • Customer relationship management (CRM): A good marketing agency software should have a CRM feature that allows you to manage your customer data, track interactions, and monitor sales pipeline.
  • Social media management: The software should offer social media management tools that help schedule and publish posts, monitor social media activity, and track social media analytics.
  • Email marketing: The software should have a robust email marketing feature that allows you to create and send targeted email campaigns, track open and click-through rates, and analyze campaign performance.
  • Analytics and reporting: A good marketing agency software should have advanced analytics and reporting tools that help you track campaign performance, analyze customer behavior, and make data-driven decisions.
  • Project management: The software should have project management features that allow you to manage tasks, collaborate with team members, and track progress on different projects.
  • Content management system: The software should have a content management system (CMS) that allows you to create and manage website content, including blogs, landing pages, and product pages.
  • Integration with other tools: It's important that the software can integrate with other essential tools and software that your agency uses, such as CRM, social media management tools, and project management software.

>>>>> Read more: Top 10 marketing funnel software and 5 suitable criteria to choose

Top software for digital marketing agency

Here are 7 all-in-one marketing software options that are popular among marketing agencies. Take a look at these options, and you’ll be able to choose the most suitable marketing agency software.


HubSpot is a popular digital marketing agency software that is commonly used by marketing agencies. It offers a range of features and tools that help agencies manage their inbound marketing campaigns, automate repetitive tasks, and analyze data to make data-driven decisions.

HubSpot Marketing Software for agencies

HubSpot for digital marketing agencies

HubSpot's CRM helps agencies manage their customer data, track interactions, and monitor sales pipeline. This allows agencies to better understand their customers, personalize their marketing efforts, and improve their sales process.

HubSpot Live Chat is also available to engage with their website visitors in real-time through a chat interface. Marketing agencies can make use of this feature to connect with their clients in one single interface.

Other outstanding features included are:

  • Ads management: Ads Software, Google Ads, Ad ROI, Ad Builder, Behavioral Targeting
  • Forms: Free Online Form Builder, Exit Intent Forms, Web Forms, Free Form Maker, Electronic Forms (E-Forms), Pop-Up Forms
  • Blog Software and Social Media Management Software
  • Email Marketing: Free Email Marketing Tools, Drag and Drop Email Builder, Newsletter Builder, Transactional Email Software, Free Email Hosting
  • Marketing Analytics & Dashboard Software
  • Dedicated IP Address
  • Page builder: Free Landing Page Builder, Free Squeeze Page Builder
  • SEO: Site Search, SEO Marketing Software
  • Lead Management & Tracking Software
  • ABM Software: Unite your marketing and sales teams with collaborative tools for account-based buying.

Viindoo All-in-one Marketing Solution

As an agency, you will need an all-in-one marketing solution to simultaneously manage your accounts and implement your marketing strategy for your clients. Among other solutions, Viindoo stands out as one of the most comprehensive and efficient software systems.

Viindoo Marketing Software for agencies

Viindoo Website for an integrated solution

The features that Viindoo can offer your marketing agencies are:

  • A CRM system which can help businesses manage their accounts, exchange information and perform other client-related matters.
  • Marketing automation in email marketing
  • Social media management
  • Lead generation and management system
  • Dashboard for reports from different projects
  • Content management system on different channels such as blog, case studies, whitepapers, etc.
    Integration with other tools in the Viindoo ecosystem
  • Software for SMS marketing

Improvado Software for marketing agency

Improvado is a powerful tool designed to help marketing agencies centralize their data and automate client reporting. 

Improvado is more than just a marketing agency reporting software. It is a comprehensive tool that automates the entire marketing analytics process, including data aggregation, harmonization, dashboard building, and data analysis. It also simplifies the management of client accounts across various ad and marketing platforms.

Improvado Marketing Software for agencies

Improvado Marketing Software for agencies

You can think of Improvado as a marketing agency reporting software, but it’s much better than that. This tool lets you automate your entire marketing analytics process, from data aggregation and harmonization to dashboard building and data analysis, and it simplifies client account management on numerous ad and marketing platforms. 

Zapier Marketing Software for Agencies

Zapier is a web-based automation tool that allows users to create connections, known as "Zaps," between various web applications. A Zap is a workflow that links two or more apps to automate repetitive tasks without the need for coding or developer resources. 

Zapier Marketing Software for agencies


Zapier supports over 3,000 apps and allows users to automate workflows such as lead generation, email marketing, social media posting, and more. With Zapier, users can create custom integrations between their favorite tools and streamline their workflow.


Sales management is an essential aspect of any business, and Apollo is a sales platform that caters to this need. Unlike other marketing software that focuses mainly on creative or operational departments, Apollo provides a comprehensive solution to managing sales intelligence and engagement for your team's workflow. 

Apollo Marketing software for agencies

Apollo software for marketing agencies

It enables your agency to generate qualified lead lists, access intelligent data, and reach your target audience, ultimately leading to more revenue generation. Additionally, Apollo simplifies the process of sales intelligence, saving your agency time and resources.


  • Apollo empowers your sales team to focus on high-value prospects and provides tools to establish contact with them, leading to increased revenue generation.
  • The platform saves time and resources by streamlining the sales intelligence process.


  • While Apollo has a large database, it may not be well-represented in some industries or niche markets.
  • Some agencies may find that Apollo lacks integrations with their existing systems.


ClickUp is a customizable project management and productivity tool suitable for all types of teams, including marketing agencies. Its flexibility allows teams to create streamlined processes, improve project visibility, enhance collaboration, and productivity. 

Clickup Marketing software for agencies


ClickUp has collaboration features such as ClickUp Docs, Whiteboards, assigned comments, Custom Statuses, built-in Chat view, proofing and annotation, and more. ClickUp integrates with over 1,000 work tools and offers customizable templates, a custom dashboard with real-time reporting, and a feature-rich free plan. 

Its limitations include a learning curve due to the numerous available features and no Table view in the mobile app. With high ratings on G2 and Capterra, ClickUp is a leading project management software for marketing agencies.

Google Analytics

Google Analytics is a powerful web analytics tool for marketing software for agencies that can be used by marketing agencies to track and analyze website traffic, user behavior, and conversion rates. It allows agencies to gain valuable insights into their clients' online presence and make data-driven decisions to optimize their marketing strategies. 

Google Analytics Marketing software for agencies

Google Analytics

Google Analytics provides a wide range of features, including real-time reporting, audience demographics, acquisition channels, behavior flow, and goal tracking. With these insights, marketing agencies can understand their clients' audience, identify which marketing campaigns are performing well, and optimize their clients' online presence for better engagement and conversion rates. 

Overall, Google Analytics is a valuable tool for marketing agencies to monitor and improve their clients' digital marketing efforts.

Through the above article, Viindoo hopes that you can find the best marketing software for agencies that your business might need. 

7 Essential Marketing Software for Agencies to Enhance Productivity
Viindoo Technology Joint Stock Company, Amber Nguyen March 26, 2023