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12+ Best B2B Marketing Software Systems You Might Need

The abundance of B2B marketing software systems available can make it challenging to construct your marketing stack. Some platforms offer overlapping features, such as CRM, email marketing, and marketing automation, making it difficult to determine which one is most suitable for your needs. This guide from Viindoo Enterprise Management Software aims to help you choosing the best B2B marketing tools.

What is B2B marketing?

B2B marketing, also known as business-to-business marketing, is the practice of promoting products or services from one business to another. Unlike business-to-consumer (B2C) marketing, which is targeted towards individual consumers, B2B marketing focuses on the needs of businesses and their decision-makers.

What is B2B marketing software

What is B2B marketing?

B2B marketing strategies typically involve building relationships with other businesses, understanding their unique needs and challenges, and creating solutions that meet those needs. Some common B2B marketing tactics include networking, trade shows and conferences, targeted advertising, content marketing, email marketing, and account-based marketing.

The ultimate goal of B2B marketing is to create long-term relationships with other businesses that lead to increased sales and revenue, as well as mutual benefits for both parties.

>>>>> Read more: Top marketing software platforms for your business.

What can B2B Marketing Software do for your business?

B2B marketing software can provide a range of benefits to businesses by automating and streamlining various aspects of the marketing process. Here are some of the ways in which B2B marketing software can help businesses:

  • Lead Generation: B2B marketing software can help businesses identify and generate leads by leveraging data and analytics to target potential customers based on their behavior, preferences, and interests.
  • Marketing Campaign Management: B2B marketing software can automate the process of managing and executing marketing campaigns, from planning and creation to execution and analysis.
  • Customer relationship management tools: B2B marketing software can help businesses manage their customer relationships by providing tools to track customer interactions and data, enabling more personalized and effective marketing.
  • Analytics and Reporting: B2B marketing software can provide insights and analysis on marketing performance, allowing businesses to measure the success of their marketing campaigns and make data-driven decisions.
  • Account-Based Marketing (ABM): B2B marketing software can help businesses implement ABM strategies by providing tools to identify, target, and engage key accounts and decision-makers.
What is B2B marketing software

What is B2B marketing software?

With a comprehensive B2B marketing software, businesses enhance their sales by enabling them to identify and target potential customers more effectively, nurture leads more efficiently, and optimize their sales process.

>>>>> Read more: The Best affiliate marketing software you need to know

Best 12 B2B Marketing Software Systems

There are many B2B marketing tools available that can assist in automating marketing campaigns and evaluating their efficacy. Let's explore these tools.

HubSpot B2B Marketing Software

HubSpot is an all-in-one B2B Marketing Software system for inbound marketing, sales, and customer service platform that includes lead generation, email marketing, and analytics. The software offers a range of features designed to help businesses attract, engage, and convert leads into customers.

HubSpot B2B Marketing Software

HubSpot B2B Marketing Software

The tool has a Free plan and three paid tiers: Starter, Professional, and Enterprise. 

  • The Free plan offers calling, templates, notifications, snippets, documents, and one booking page. 
  • Sales Hub™ Starter plan includes everything in the Free plan with eight hours per month of calling and new features such as Prospect, Messages, and Sequences. 
  • Sales Hub™ Professional plan includes everything in Sales Hub™ Starter plan, along with up to 15 deal pipelines, up to ten teams, up to 300 automated workflows, customized report builder, smart send times, and Salesforce integration. 
  • Sales Hub™ Enterprise includes everything in the Professional package, plus a range of other features. 
  • HubSpot CRM has an intuitive dashboard that offers a real-time view of the entire sales funnel, and the dashboard can be customized.

Viindoo Marketing solution

Viindoo is a software development company that offers a range of enterprise solutions, including a CRM and marketing automation platform for businesses. The Viindoo B2B Marketing Software solution is designed to help B2B companies automate their marketing campaigns, generate leads, and track their marketing performance. 

Viindoo B2B Marketing Software

Viindoo Marketing solution

The platform offers features such as lead scoring, email marketing automation, campaign management, and analytics to help businesses improve their marketing efforts and increase their ROI.

>>>>> Read more: Top digital marketing software for you.

Best B2B Marketing Platforms - Marketo 

Marketo is a cloud-based B2B marketing platform that helps businesses automate and measure their marketing campaigns, manage leads, and engage with customers throughout the customer journey. 

Marketo B2B Marketing Software system

Best B2B Marketing Platforms - Marketo 

The platform offers a range of features, including:

  • Email marketing
  • Lead management
  • Campaign management
  • Social media marketing
  • Analytics

Marketo is designed for B2B marketing teams and provides a range of tools to help them create personalized and targeted campaigns, track engagement and lead activity, and optimize their marketing efforts. 

The platform also integrates with a range of other marketing and sales tools, including CRM systems, web analytics platforms, and social media management tools, to provide a comprehensive marketing automation solution.

Pardot B2B Marketing Platform

Pardot is a B2B marketing automation platform designed to help businesses generate more leads, nurture prospects, and drive revenue. It offers a range of features, including lead scoring and grading, email marketing, lead nurturing, social media marketing, and analytics. 

Pardot B2B Marketing Platform

Pardot B2B Marketing Platform

Pardot is part of the Salesforce product suite, which makes it easy for businesses to integrate their marketing and sales efforts. The platform uses AI-powered insights to help businesses understand their customers better, predict their behavior, and tailor their marketing messages to their needs. 

With Pardot, businesses can track their prospects' interactions with their brand across multiple channels, such as email, social media, and web, and use this data to create personalized campaigns that drive engagement and conversions. Pardot also provides a range of tools for measuring and optimizing campaign performance, including A/B testing, ROI reporting, and lead source tracking.


Eloqua, Oracle B2B marketing software, has been a leader in enterprise organizations since its launch in 1999, well before the term "marketing automation" was coined. Over the last two decades, it has evolved and become one of the industry's most powerful tools, as part of the Oracle Marketing Cloud. As a result, their subscription packages begin at $2,000 per month.

Oracle Eloqua offers three pricing tiers: 

  • Basic with Basic starting at $2,000 per month
  • Standard at $4,000 per month. 
  • Enterprise: price is upon request
Eloqua B2B Marketing Software

Eloqua x Oracle

Eloqua has many of the same features as other marketing automation software, but what sets it apart is its extensive design and usability. Features include contact database, lead management, email marketing, social media management, and more. These features can be of great benefits to enterprises when they want to connect to their partners and B2B customers. Additional features are available in the Standard and Enterprise packages, and customization is available through an Oracle sales representative.


Act-On is a cloud-based marketing automation software designed for B2B (business-to-business) companies. Act-On aims to help businesses attract, engage, and convert leads into customers with personalized and automated marketing campaigns. The software offers flexible pricing plans based on the number of active contacts, making it suitable for businesses of all sizes.

Act-On B2B Marketing Software

Act-On B2B Marketing Software


Mailchimp is an all-in-one marketing platform that helps businesses of all sizes to automate and simplify their marketing efforts. The platform allows users to create and send email campaigns, build landing pages, and manage their audience all in one place. 

Mailchimp is known for its user-friendly interface and robust features, making it a popular choice for both small and large businesses. The platform also provides analytics and insights that help users understand the performance of their campaigns and make data-driven decisions.

Mailchimp B2B Marketing Software for email marketing


One of Mailchimp's outstanding features is its drag-and-drop email builder, which allows users to create professional-looking email campaigns without any coding knowledge. The platform also offers a wide range of templates and pre-built content blocks that can be customized to fit the user's brand and message. 

Another standout feature is its marketing automation capabilities, which allow users to set up automated email sequences based on triggers such as user behavior or time-based intervals. Mailchimp also offers social media management tools, audience segmentation, and integration with other marketing platforms like Facebook and Google Ads.

Constant Contact

Constant Contact is another email marketing platform designed to help small businesses grow and engage with their audience - or their B2B partners. The platform provides a suite of tools to create professional-looking email campaigns, automate customer journeys, and track performance metrics. Constant Contact is user-friendly, making it easy for even novice users to get started with email marketing.

Constant Contact B2B Marketing Platform

Constant Contact

One of Constant Contact's outstanding features is its email builder, which allows users to create custom email templates using drag-and-drop functionality. The platform also offers a wide range of pre-built templates that can be customized to fit the user's brand and message. 

Constant Contact also provides marketing automation capabilities, allowing users to set up automated email sequences based on triggers such as user behavior or time-based intervals. Additionally, the platform offers social media management tools, event registration and promotion features, and list management capabilities. Constant Contact's reporting and analytics features provide insights into email performance, including open rates, click-through rates, and engagement metrics.


Hootsuite is the best content management system that enables businesses to manage and schedule their social media content across multiple channels from a single dashboard. 

Hootsuite B2B Marketing Platform

Hootsuite B2B Marketing Platform

The platform supports a wide range of social media networks, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, among others. Hootsuite allows users to create, schedule, and publish social media posts, engage with their audience, and analyze social media performance.

Hootsuite’s features are:

  • Social media scheduling
  • Content library
  • Analytics and reporting
  • Team collaboration
  • Social media listening
  • Ad management
  • Influencer management
  • Customizable dashboards
  • Mobile app

Sprout Social

Sprout Social is a platform that assists businesses in managing their social media presence on various channels. Its tools allow users to generate, schedule, and post social media content, keep track of social media conversations, and evaluate social media performance. 

Sprout Social Dashboard

Sprout Social Dashboard

The goal of Sprout Social is to aid businesses in establishing and sustaining meaningful connections with their audience, as well as providing data-driven guidance to enhance their social media approach.


ZoomInfo is a B2B (business-to-business) company that offers a comprehensive suite of tools and services to help businesses grow and scale by providing them with accurate, up-to-date data and insights. 

ZoomInfo B2B Marketing Software


ZoomInfo's platform is designed to assist businesses in finding and connecting with their ideal customers, as well as improving their sales and marketing efforts. Its database contains a vast amount of information on companies and individuals, including contact details, job titles, industry, revenue, and more, making it a valuable resource for B2B sales and marketing teams. 

ZoomInfo's services include lead generation, sales intelligence, marketing automation, and data enrichment, all aimed at helping businesses achieve their growth objectives.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a B2B (business-to-business) solution designed to help sales professionals and teams find, engage, and sell to their target accounts and leads on the LinkedIn platform. It offers a suite of tools and features that allow users to identify potential prospects, build and nurture relationships, and ultimately drive more sales revenue.

LinkedIn Sales Navigator

LinkedIn Sales Navigator

With B2B Marketing Software Sales Navigator, users can perform advanced searches to find relevant leads based on specific criteria, such as job title, industry, company size, and location. They can also receive personalized lead recommendations based on their sales preferences and activities. The platform enables users to engage with their prospects through InMail messages, which are private and direct messages sent to LinkedIn members who are not in their network.

Sales Navigator also offers insights and marketing analytics software to help users understand their performance and make data-driven decisions. It provides data on key account insights, such as recent news, job changes, and growth opportunities, as well as engagement insights, such as how many times a lead has interacted with a user's content.

In conclusion, there are many great B2B marketing software systems available that can help businesses streamline their marketing efforts, improve their targeting, and boost their ROI. Take the time to research and evaluate your options, and find the tools that will help you reach your marketing goals and drive growth for your business.

12+ Best B2B Marketing Software Systems You Might Need
Viindoo Technology Joint Stock Company, Amber Nguyen March 26, 2023

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