What it does
Social Marketing is a base module that provides social network management and integration features. This module builds basic models and interfaces to integrate with different social media platforms through extension modules.
Key Features
- Flexible Model Architecture:
- Social Media Model: Manages connections to social media platforms
- Social Page Model: Manages social media pages
- Social Article Model: Manages content of posts
- Social Post Model: Manages social media posts
- Social Notice Model: Manages notifications from social media
- Synchronization System:
- Automatic data synchronization via cron jobs
- Synchronization of old posts
- Authentication token status tracking
- Interaction Management:
- Track metrics: views_count, likes_count, comments_count, shares_count
- Support for diverse attachments: images, videos, files, links
- Integration with Odoo's chat system (mail_channel)
- Detailed Access Rights:
- Administrator: Full system administration rights
- Approver: Content approval rights
- Editor: Content creation and editing rights
Benefits
- Modular architecture allows for easy expansion
- Pre-integrated with Odoo's core features
- Support for multiple social media platforms
- Centralized management of social media interactions
Who Should Use This Module
- Developers:
- Need a framework to develop social media integrations
- Want to leverage Odoo's existing features
- Need a stable platform for expansion
Known Issues
Warning: To avoid conflicts in the process of using this Social Marketing Module , you must uninstall Odoo's Social Marketing if you are using it.
Supported Editions
- Community Edition
Installation
- Navigate to Apps.
- Search with keyword viin_social.
- Press Install.
Instruction
Instruction video: Social Marketing
Access rights
Navigate to Settings ‣ Users & Companies ‣ Users, select the employee account to set up and assign corresponding rights based on job position for each individual to ensure that the individual has full rights expiration date for work. This app consists of 3 groups of access rights , specifically:
- Editor;
- Approve;
- Administrator.
Create articles on social media
Step 1: Create an article.
Navigate to Social Marketing ‣ Articles ‣ Create, fill in the article content and click Save.
Step 2: Confirm the articles.
After you have checked the article content, press Confirm to confirm the article.
Step 3: Post on social media.
With the Social Marketing app, you can connect to the social media page Facebook or LinkedIn to be able to post and interact with viewer's comments right on the software interface without having to log in to each page.
After you confirm the articles, the manager navigates to Social Marketing ‣ Articles. In the State column in the left corner of the screen, select Confirmed to filter out the posts that need to be posted, press Post on Social Media to confirm the post.
Note: To post on social media, you need to install the following module:
Step 4: Manage post on social media.
To manage all posts in the Social Marketing app, navigate to Social Marketing ‣ Posts.
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