What is remarketing in Google Analytics and how does it differ from remarketing in Google Ads? To get an in-depth and trustworthy answer, I recommend reading Enterprise Management Software Viindoo's article on the topic.
What is remarketing in Google Analytics?
Remarketing is a powerful advertising technique that aims to bring back potential customers who previously engaged with your business but did not convert. Examples of such engagements include visiting your website, adding items to their cart but not completing the purchase, or filling out a form but not submitting it.
What is remarketing in Google Analytics?
With remarketing using Google Analytics, your ad’s targeting is based on audience data from Google Analytics. This helps you create ads that are more likely to appeal to your audience and encourage them to take action, like buying something from your website or signing up for your newsletter. By using this data to improve your ads, you can make your marketing campaign more successful and grow your business.
Read more: What is Remarketing? Learn to apply Remarketing with Viindoo Email Marketing
Why use Google Analytics for remarketing?
Now that you know what remarketing in Google Analytics is, you may wonder why it's necessary when Google Ads already offers targeting options. However, the main advantage of using Google Analytics is advanced segmentation. With more data available through Google Analytics, you can gain a deeper understanding of your target audience, allowing you to create more specific and effective ads.
The reason's for utilizing Google Analytics for remarketing
By using this detailed data, you can create a more personalized experience for your audience, which can lead to better results for your Google Ads campaigns. The best part is that using Google Analytics for remarketing won't cost you extra money to gain audience insights. Instead, you can utilize existing data from your website to target people who have already shown interest in your business.
This approach saves you time, as you don't have to rely on guesswork to create a campaign and wait for weeks to see results before refining and improving it. The data is already available, enabling you to market to people who are already interested in your offerings.
See more: How to advertise your business: 10+ Most Effective Introductions
Remarketing Audiences: Google Ads Vs Google Analytics
Similarities in target audience between Google Ads and Google Analytics
Regardless of the approach you use to build your Google remarketing audiences, the process works in a comparable manner:
- A visitor browses your website and performs certain actions.
- Your tracking tags record these actions.
- You can develop user groups that exhibit similar behaviors.
- You use these remarketing audiences in your Google Ads campaigns.
While they share similarities, a detailed analysis reveals significant differences between the remarketing audiences of Google Ads and Google Analytics. Let's begin comparing the two methods.
Compare Google Ads vs Google Analytics
Differences in target audience between Google Ads and Google Analytics
While they share similarities, a detailed analysis reveals significant differences between the remarketing audiences of Google Ads and Google Analytics. A simple approach to grasp the dissimilarities between the two methods is to compare them side by side. The following simple comparison table highlights the differences in target audiences between Google Ads and Google Analytics:
|
|
Google Ads |
Google Analytics |
| Data source |
Google Ads Remarketing tag |
Google Analytics tracking code |
| Setup difficulty | Moderate: install remarketing tag on each page and make tweaks per page type | Difficult: changes to tracking code, GA custom dimensions, creating dynamic attributes, etc. |
| Audiences creation | Automatic | Manual |
| Type of audiences | 4 automatically created: - All website visitors - Product viewers - Shopping cart abandoners - Past Buyers Option to configure additional ones. | The sky is the limit. Based on all data inside of Google Analytics. |
| Dynamic remarketing | Possible, but needs the correct tags on the website. | Possible, but need changes to Analytics tracking code AND the correct tags on the website. |
FAQs about remarketing in Google Analytics
Some frequently asked questions about remarketing with Google Analytics are presented below.
Do I need to meet any quota requirements to use Google Analytics remarketing?
Certainly.
To utilize remarketing through Google, you must fulfill certain conditions related to cookies and active site visitors. For RLSA, your remarketing list must contain at least 1,000 cookies before it can be used. This requirement aims to safeguard the privacy of the individuals on your list.
Moreover, different advertising options have varying list size prerequisites. In the preceding 30 days, you must have achieved the following minimums to employ these lists:
- Google Display Network: At least 100 active visitors or users
- Google Search Network: At least 1000 active visitors or users
- YouTube: At least 1000 active visitors or users
- Gmail ads: At least 1000 active users in the Google Display Network
- Discovery ads: At least 1000 active visitors or users
What are the different ways I can perform remarketing?
After setting up remarketing in Google Analytics, you may be curious about the various types of remarketing that can be carried out using this data. There are numerous options available to your business to target your audience effectively. Some examples of scenarios for remarketing are:
- Visitors to your website
- Visitors to your website living in a specific location
- Abandoned cart visitors
- Previous customers who have already purchased products
There are many other scenarios that can be targeted depending on your business goals and how you want your audience to help you achieve them.
What is the duration of remarketing lists?
Your remarketing lists are permanent, but the individuals on the lists are not. When you create remarketing lists in Google Analytics, your audience can remain on your list for a maximum of 540 days. After 540 days, the individuals are automatically removed from your list.
Google Ads or Google Analytics for remarketing? Which one is better?
When it comes to choosing between Google Ads and Google Analytics for remarketing, the answer depends on several factors. Both platforms offer targeting options that can benefit your business.
If you want more advanced audience segmentation and a more tailored ad experience, then Google Analytics is the better option. However, if you want more remarketing options, such as dynamic remarketing, then Google Ads may be the better choice. Additionally, it may be easier to use Google Analytics if your data is already stored there.
Remarketing on Google Analytics
The article above has provided a comprehensive explanation of what is remarketing in Google Analytics and has also addressed the common challenges associated with it. With its cost-effectiveness, broad reach, numerous customization options, and potential for brand recognition, why not take action and implement your remarketing plan? Make sure to utilize Google Analytics for your remarketing efforts and don't forget to check out other articles from Viindoo.
