What is promotion marketing? Guidance to start with it effectively

What is promotion marketing? It simply involves a series of actions that aim to spread information about a specific brand, product, or service to a wide audience, with the goal of boosting brand recognition and sales. By using Viindoo, it is possible to advertise your brand through various channels such as email campaigns, SMS messaging, web push notifications, chatbots, landing pages, and online courses.

Promotional marketing is the practice of using various marketing channels to disseminate information about a brand, product, or service with the aim of increasing brand recognition. It is one of the four components of the marketing mix. So the next question:”what is marketing mix”. This term also known as the 4 Ps, which include product, price, place, and promotion.

Promotion may involve various methods, such as offering coupons, providing discounts, distributing free samples, providing trial offers, offering "buy one, get one" deals, organizing contests, and offering festival discounts. Promoting a product is crucial for companies to improve their sales as customers tend to respond impulsively to discounts and offers. In summary, promotion is a marketing tool that informs customers about the goods and services offered by a company.

There are various forms of promotional marketing that businesses can use to increase brand awareness and sales. It's important to understand these different types so that you can choose the best one for your business. Here are the most common types:

• Personal selling: a one-to-one communication approach between a salesperson and a potential customer.

• Advertising: paying to promote a brand or its products through various media channels like TV, radio, print, or digital platforms.
• Direct marketing: direct communication with customers using email, mail, social media, or text messaging.
• Sales promotions: offering discounts, cash-backs, free shipping, or other incentives to encourage purchases.
• Public relations: enhancing a brand's image by building positive associations through media coverage, influencer partnerships, and events.

A USP sets your brand apart from competitors and gives customers a reason to choose you. Analyze your brand's strengths and weaknesses to create a unique and easily identifiable USP, which should be a key element of your promotional marketing campaign. If your competitors aren't running interesting promotions, your promotional marketing can serve as your USP. By emphasizing your unique qualities and building a compelling campaign around them, you can attract more customers.

Promotion marketing can shape your brand identity and narrative through tailored promotions, such as charity campaigns for customers interested in sustainability.

Sales promotions aim to increase company revenue within a set budget, with a variety of options available to marketers, such as promo codes, giveaways, and social media contests, to attract and convert shoppers.

Find more about: What is marketing communications: Types and Objective

If you are a shop owner looking to improve your marketing promotion strategy, this guide provides helpful tips to enhance your promotion marketing skills.

Before you start promoting anything, figure out which product will give you the most bang for your buck. Choose items that will cover the costs of the promotion and avoid promoting similar products that could hurt your profit margin. And remember, not all promotions have to be about products!

To maximize your profits, it's important to target your promotion to a specific audience. By understanding their preferences, you can tailor your offer to better appeal to them, resulting in more successful marketing campaigns.

Defining your goals will help you choose the right sales promotion strategy. Promotions can be used to achieve various goals, such as boosting off-season sales, creating brand awareness, and introducing new products. However, it's important to note that promotions usually don't build brand loyalty, as they tend to attract price-sensitive customers rather than loyal brand followers. While promotions may generate short-term sales increases, they may not result in a sustained increase in market share over time.

Effective communication with consumers depends on various factors, including the target audience, the product being promoted, and the scope and intensity of the campaign. It's important to consider the frequency of broadcasting, the number of viewers or listeners, and the impact on the target audience. For example, promoting women's shoes in a men's magazine or a luxury car in a youth magazine would be ineffective. Choosing the right advertising medium, whether it's digital or traditional, can also make a significant difference in promoting certain products.

When planning a promotional campaign, it's important to consider the budget. Take into account your current marketing budget, projected return on investment, taxes, essential expenses, and product development costs. Look for existing promotional solutions that can minimize development and maintenance expenses. Remember to adjust the budget based on the size of the market, product specificity, competitors' activities, and the target audience. It's crucial to find a balance between investment and expected return to ensure the success of your promotional campaign.

In this digital era, many ideas have created and applied in real-life. As the result, it pop-up very effective for businesses because of utilizing marketing software platforms to optimize promotion strategies, here are some ideas applying very good with software:

Let's just say we have a free shipping promotion is a retailer offering free standard shipping on all orders over a certain dollar amount, such as "Free shipping on orders over $50." This promotion encourages customers to spend more money to reach the free shipping threshold, which can increase the retailer's sales revenue. Another example is a limited-time offer of free shipping on all orders, regardless of the order value. This promotion may be used to attract new customers, boost sales during a slower period, or as a thank you to loyal customers

For example, a business may offer a 10% discount for new customers who sign up for their email list or make their first purchase on their website. The discount may be applied automatically at checkout or require the use of a coupon code.

Discounts for new customers can be an effectiveness of marketing for businesses to introduce their products or services to potential customers and to incentivize them to make a purchase. Once a customer has made their first purchase and had a positive experience, they may be more likely to return and make additional purchases at full price.

A common exemplification of Word-of-mouth marketing (WOMM) or referral program is when a friend recommends a product or service to another friend. For instance, if someone mentions to a friend that they have recently started using a new fitness app, and they really enjoy it, the friend may become interested and try it out for themselves.

A flash sale or Happy hour is a marketing strategy that involves offering a product or service at a heavily discounted price for a short period of time, typically for just a few hours or a day.

One exemplification of a flash sale is when an online retailer decides to offer a significant discount on a particular product for a limited time. They may promote the sale on their website, social media platforms, and email newsletters to generate buzz and drive traffic to their website.

Customer service discounts are a type of incentive that companies offer to customers as a way of improving their overall customer experience.

For instance, a customer may call a telecommunications company to report an issue with their phone service. If the customer service representative is unable to resolve the issue immediately, they may offer the customer a discount on their next bill as a way of apologizing for the inconvenience caused.

Loyalty programs are marketing strategies that companies use to encourage customers to continue doing business with them. These programs typically offer rewards, discounts, or other incentives to customers who make repeat purchases or engage with the company in other ways.

Above are our answer for the frequent question “What is promotion marketing” and some ideas for business to apply. Or any other example of this can be Seasonal promotions; Gated promotions; Re-engagement (win-back)campaigns; BOGO & product bundling promotional campaigns; Cart abandonment promotions. Want to know more about these example, follow the newest Viindoo’s blog.

Learn about: What are pricing strategies How to do it effectively?