6 Software For SMS Marketing In 2023  (Free & Paid)

Are you looking for the best free software for SMS marketing to take your marketing game to the next level? In this article, Viindoo​ has curated a handy list of the top free SMS marketing platforms - so you can find the perfect fit for your needs. From pros and cons to pricing details and main features, we've got you covered. Let’s dive in!

Why Do You Need Software for SMS Marketing?

While there are many types of advertising strategy out there, SMS marketing is still a great way to give your customers insider information and deals from your business, and most importantly, build up that relationship.

But if you want to make your text messaging campaign more efficient, use SMS text marketing software. 

With these tools, you can send bulk texts seamlessly, manage your messages with ease, and fine-tune your campaigns for maximum impact.

Top Free Software for SMS Marketing

Viindoo SMS Marketing

viindoo software for sms marketing

Viindoo SMS Marketing Software

Viindoo SMS Marketing is a powerful platform that can help you streamline your SMS marketing campaigns and drive better results. 

Key features

Viindoo SMS Marketing offers powerful automation features that can help you streamline your workflows and save time. With Viindoo SMS Marketing, you can easily personalize your SMS messages to make them more engaging and relevant to your customers with customer-specific information such as Company Name, Display Name, Created time, etc.

Our software also allows you to hit the right target audiences by classifying recipients by data groups of Paid Customer, Lead/Opportunity, Event Registration, etc. or selecting contacts manually.

In addition, you can track the performance of your SMS campaigns with metrics such as open rates, click-through rates, and conversions, and use this information to optimize your campaigns.


  • You can quickly set up and launch SMS campaigns without any technical knowledge.
  • Viindoo SMS Marketing offers a range of powerful features such as automation, personalization, and segmentation that can help you create highly effective SMS campaigns.


  • The software currently has limited integrations with other marketing tools and platforms.


  • No free plan is available
  • $8/user/month


klaviyo software for sms marketing

Klaviyo - Text messaging marketing software

Klaviyo is one of the most powerful marketing software platforms that can level up your marketing campaign. With Klaviyo, you can send customized outbound emails and organize SMS campaigns to improve your marketing strategies.

Key features

You can personalize text messages to your customers, automate your SMS marketing campaigns, and even include fun stuff like emojis, discount codes, and images to make your messages stand out. Plus, you can track your campaign performance with ease, including clicks, orders, and generated revenue.


  • The software is mobile-optimized and user-friendly, making it easy to use on the go.
  • With the mobile optimization and flow triggers for automating SMS campaigns, this tool makes marketing a breeze.


  • While there are many email templates available, some users have reported difficulty using them effectively.
  • The free plan may not be enough if you have a large contact list.


  • There's a free plan available that includes up to 250 contacts and 500 email sends.
  • If you need more, their pricing is also tailored to your specific contact number.


omnisend software for sms marketing

Omisend - Free SMS marketing software

With Omnisend, you can easily connect with your customers and drive more sales.

Key features

You can integrate SMS right into your emails, and even get free credits for doing so! And with automated texts and push notifications, you can keep your customers engaged and up-to-date. 

Plus, they offer a range of list-building tools like sign-up boxes, popups, landing pages, and even a "wheel of fortune" to help you quickly grow your reach. And with pre-built automation workflows, you'll save tons of time and still get amazing results.


  • Seamlessly integrate with major platforms like Shopify, WooCommerce, and BigCommerce.
  • A user-friendly interface to navigate (even for newbies).
  • Fine-tune your campaigns for optimal results with detailed SMS reports.


  • Take time to get used to the workflows.
  • Limited customizations in the templates.


  • Offer a FREE plan with up to 250 contacts and 500 emails.
  • The standard plan starts at just $16 per month and offers 6,000 emails.
  • The pro plan lets you send unlimited emails and up to 3,933 SMS per month.


postscript software for sms marketing

Postscript - SMS marketing software free

Postscript is a software for SMS marketing that help boost customer engagement for your e-commerce business. With this SMS marketing software, you can create stronger relationships with your customers, thanks to its awesome features.

Key features

Want to grow your subscriber list? Postscript's got you covered with social media ads and popups. Need help with cart abandonment and browse abandonment? Automate it with Postscript for quick sales. 

Plus, their smart segmentation ensures personalized campaigns and their two-way conversation feature allows for speedy customer support. Give Postscript a try and see the difference it makes!


  • Send bulk text messages, schedule messages in advance, and even shorten URLs for a more polished look
  • Get the right message to the right people with custom messaging and customer data segmentation


  • The mobile experience could use some improvement. 
  • The cost of paid plans might be a bit steep for smaller businesses
  • The reports and analyses of your campaigns might get overwhelming at times


  • Perfect for small businesses just starting, the free plan packs in a ton of features, including unlimited segments, subscriber acquisition tools, and a dedicated toll-free number. 
  • If you're ready to go big, the Growth and Professional plans offer even more options, like unlimited integrations, onboarding launch specialists, and API access.

>>>> Read more: What is Direct Marketing? Complete Guide with Examples


attentve software for sms marketing

Attentive - The top software for SMS marketing

Attentive's focus on SMS means they're always advancing, with unique list growth tools and SMS-specific revenue and ROI tracking.

Key features

With Attentive, brands can automatically send personalized messages that cater to every step of their customer's journey. 

From product recommendations to real-time customer service, Attentive's system uses behavioral data to ensure that each message is personalized and relevant. 

This approach allows e-commerce and retail businesses to connect with mobile shoppers in a whole new way. 

Plus, through Attentive's integration, brands can offer unparalleled support via text message, making sure that their customers always get the assistance they need.


  • Attentive has a smooth and comprehensive onboarding, where an expert guides you through the platform.


  • While it's true that the platform is SMS-only, the real challenge lies in integrating it with other email marketing tools.


  • With a free 30-day trial, you can explore Attentive's SMS-only features, such as A/B testing, sign-up forms, and text-to-subscribe functionality.

Yotpo (SMSBump)

Yotpo - Marketing SMS Software

Bulk SMS marketing just got easier with Yotpo, the go-to solution for global coverage and hassle-free automation. DIY set-up is easy, and once you have your subscriber base, you can seamlessly send them messages at every stage of their customer journey.

Key features

With their audience segmentation feature, you can create custom conditions for each segment to ensure that your messages are more targeted and personalized. 

You can also have real-time chats with customers using their conversational text automation and in-app SMS chat. 

And if you want to fine-tune your campaigns, Yotpo offers A/B testing to help you gather the data needed for maximum success.


  • The Smart Prompts are powered by AI, so they'll encourage customers to submit detailed and helpful reviews.
  • Yotpo has partnerships with Google and Facebook, which means your website's feedback can hit a much larger audience.


  • There are lots of different plans and pricing levels to navigate.
  • The analytics don't give you much insight into who your customers are.


  • Free plan available
  • Growth plan: $19/ month
  • Prime plan: $59 / month
  • Powerhouse plan: $199 / month
  • Custom pricing

That's a wrap for the top 6 software for SMS marketing you can use. Sending text messages may look old-school, but it's one of the most effective ways to connect with your target audience. Start launching successful text messaging campaigns and taking your business to new heights now. Don't forget to follow Viindoo for more information on business management.

6 Software For SMS Marketing In 2023  (Free & Paid)
Viindoo Technology Joint Stock Company, Tạ Thị Nguyên Hường 28 March, 2023

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