SMS Marketing Messages Guide: Best Practices & Examples

SMS marketing messages have become an increasingly popular way for businesses to connect with their customers. However, with so many businesses using SMS marketing to reach their customers, it can be challenging to stand out from the crowd. In this article, Viindoo will give some of the best practices for SMS marketing messages and how you can use them effectively to engage your customers and drive business results.

Understand The Benefits of SMS Marketing Messages

The first step in using SMS marketing effectively is to understand the benefits it can offer your business. Some of the key advantages of SMS marketing include:

  • High open rates: As mentioned earlier, SMS messages have a 98% open rate, making them an excellent way to ensure your message is seen by your customers.
  • Speed and immediacy: SMS messages are typically read within minutes of being received, making them a great way to quickly communicate time-sensitive information or promotions.
  • Cost-effective: SMS marketing is often less expensive than other forms of marketing, such as email or print advertising.
  • Personalization: SMS messages can be personalized to include the recipient's name, location, and other details, making them a more engaging way to communicate with your customers.

Build An SMS Marketing List

Once you've decided to use SMS marketing, the next step is to build a list of subscribers who have opted in to receive your messages. It's important to get explicit consent from your subscribers before sending them any text marketing messages, as unsolicited messages can be seen as spam and result in penalties.

To build your SMS marketing list, you can:

  • Include an opt-in form on your website or social media channels
  • Use a keyword and short code that customers can text to sign up for your SMS messages
  • Offer an incentive, such as a discount or freebie, for signing up to your SMS list

Craft Effective SMS Marketing Messages

Once you've built your text marketing list, the next step is to craft effective messages that will engage your subscribers. Here are some tips for creating effective SMS marketing messages:

  • Keep it short and sweet: SMS messages are limited to 160 characters, so make sure your message is concise and to the point.
  • Use clear language and a strong call to action: Be clear about what you want your subscribers to do, whether it's to click a link, make a purchase, or visit your website.
  • Personalize your messages: Use the recipient's name or location to make the message more personal and engaging.
  • Test and optimize your messages: Experiment with different messages and see what works best for your audience.

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Examples of Successful SMS Marketing Messages

Promote Product Launches

It's important to strike a balance between promotion and subtlety. While it's all about driving sales in the end, consumers don't want to be promoted with pushy messaging.

By nailing the launch, you'll be on your way to leveraging the power of word-of-mouth marketing and creating a self-sustaining product that practically sells itself. 

sms marketing messages example

Whimsy + Wellness has found a way to keep things fun while still pushing its essential oils.

Make Use Of Discounts & Promotions

While you're blasting it out via social media and email, don't forget about the power of SMS marketing messages. It's a smart and effective way to connect with your customers and drive sales. Take some inspiration from Triangle T Boutique, who nailed it with its promotional messages.

sms marketing messages example

This text message spells out the offer: make a purchase and your discount will be automatically applied.

Measure Your SMS Marketing Results

It's important to measure the results of your SMS marketing efforts to see how effective they have been. Here are some metrics you can use to measure the success of your SMS marketing:

  • Open rate: How many subscribers opened your SMS messages?
  • Click-through rate (CTR): How many subscribers clicked on a link or took the desired action in response to your SMS message?
  • Conversion rate: How many subscribers who clicked on a link or took the desired action made a purchase or completed the desired action?
  • Opt-out rate: How many subscribers opted out of receiving your SMS messages?

SMS Marketing Messages Best Practices

Finally, let's look at some best practices for SMS marketing:

  • Get explicit consent from your subscribers before sending them any SMS messages.
  • Keep your messages concise and to the point.
  • Use a strong call-to-action to encourage subscribers to take the desired action.
  • Personalize your messages to make them more engaging.
  • Test and optimize your messages to see what works best for your audience.
  • Be respectful of your subscribers' time and only send SMS messages when it's relevant and valuable to them.
  • Monitor and measure your SMS marketing campaigns to see how effective they are and adjust your strategy accordingly.

Drive Business Sales with Viindoo SMS Marketing

viindoo sms marketing messages

Send mass personalized messages to the audience automatically

Viindoo SMS Marketing is powerful software for sms marketing that can help you streamline your SMS marketing campaigns and drive better results. With Viindoo SMS Marketing, businesses can create personalized messages, Hit the right target audiences, and track click rates, earning revenue generated from SMS Marketing campaigns. 

Our software also offers real-time reporting and analytics to track the success of campaigns and make informed decisions. Sign up today and take your SMS marketing to the next level.

By following SMS marketing messages' best practices and using a tool like Viindoo SMS Marketing, you can connect with your customers in a meaningful way and grow your business. Whether you're looking to drive sales, boost engagement, or build brand awareness, SMS marketing can be a powerful tool in your marketing toolkit. So why not give it a try today?

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SMS Marketing Messages Guide: Best Practices & Examples
Công ty Cổ phần Công nghệ Viindoo, Tạ Thị Nguyên Hường 31 March, 2023

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