Think Outside the Box: 7 Unique Marketing Ideas for Small Business​

In this article, Viindoo will share 7 creative marketing ideas for small business that can help you differentiate yourself and get noticed. Whether it's hosting an event, partnering with another business, or utilizing guerilla marketing tactics, these ideas will inspire you to try something new and take your marketing efforts to the next level.

Partner with Another Business

Partnering with another business can expand small businesses' reach and customer base. Advantages include increased exposure, cost savings, and access to new markets. Collaborating with another company can provide shared expertise, skills, and knowledge.

To ensure a successful partnership, it is important to follow these strategies:

  • Find the Right Partner: Look for a partner that shares your values, vision, and goals. Make sure that the partnership is mutually beneficial and that both parties have something to gain.
  • Define Goals and Expectations: It is important to establish clear goals and expectations for the partnership. This includes identifying the target audience, defining the scope of the partnership, and setting timelines and milestones.
  • Communication and Collaboration: Effective communication and collaboration are key to a successful partnership. It is important to establish regular communication channels and to work together closely to ensure that both parties are on the same page.
  • Define Roles and Responsibilities: Clearly defining roles and responsibilities is crucial to the success of the partnership. This includes identifying who will be responsible for what tasks and ensuring that each partner understands their role in the partnership.
marketing ideas for small business

Partner with Another Business is a good marketing idea for small business

Spark FOMO (Fear Of Missing Out)

Generate a "Fear Of Missing Out" by using video or imagery to demonstrate to your audience what they could be missing if they don't attend. People are more likely to be interested in an event when they feel that they will miss out on something valuable. A straightforward but effective email marketing subject line, social media campaign, or blog post is "You don't want to miss this event" to pique curiosity about your event.

marketing ideas for small business

Fear Of Missing Out

Start a Referral Program 

In the competitive world of small businesses, referrals are a powerful tool that can help grow your customer base and boost your revenue. Referral marketing is the process of encouraging and incentivizing existing customers to refer new customers to your business.

Here are some reasons why referral marketing is so effective:

  • Trust: People are more likely to trust a recommendation from someone they know than a marketing message from a business.
  • Cost-Effective: Referral marketing is a cost-effective way to acquire new customers. You don't need to spend money on advertising or marketing campaigns, and you only pay for the referrals that turn into paying customers.
  • Higher Conversion Rates: Referral customers have higher conversion rates than other types of customers. They are more likely to make a purchase and become long-term customers.

Here are some tips for starting a successful referral program:

  • Incentives: Offer incentives to both the referrer and the referred customer. This could be a discount, a free product, or a gift card.
  • Clear Communication: Clearly communicate the details of the referral program to your existing customers. Make it easy for them to refer friends and family.
  • Track Results: Track the results of your referral program to measure its effectiveness. Use this data to refine your program and make improvements.
marketing ideas for small business

Start a Referral Program

>>>> See more: 8 Must-Try Marketing Software for Small Business Success

Create Viral Content - marketing ideas for small business

Viral content is a valuable tool for businesses to reach new audiences and increase engagement with their brand. But creating viral content is no easy feat. To increase your chances of going viral, create emotionally charged, relevant, entertaining, and timely content. When your content goes viral, it spreads quickly and inexpensively, increasing brand awareness, traffic, and sales. Discover the power of viral content and learn how to create content that resonates with your audience in this article.

Now that we've covered the basics of viral content, let's dive into some tips for small business marketing content that will resonate with your audience and increase your chances of going viral:

  • Know Your Audience: To create viral content, you need to know your audience inside and out. What are their interests, concerns, and values? What kind of content do they engage with and share? Use this information to create content that is relevant and interesting to your audience.
  • Embrace Visual Content: Visual content, such as images, videos, and infographics, is more likely to be shared and engaged with than text-only content. Invest in high-quality visuals that are eye-catching and shareable.
  • Tell a Story: People love stories, and content that tells a compelling story is more likely to be shared and engaged with. Use storytelling techniques to create content that is engaging and memorable.
  • Keep It Simple: Viral content is often simple and easy to understand. Avoid using jargon or complicated language that may confuse or alienate your audience.
  • Be Timely: Creating content that is timely and relevant to current events or trends can increase your chances of going viral. Keep an eye on the news and popular culture, and create content that is relevant to what's happening in the world.
marketing ideas for small business

Create Viral Content

Utilize Guerilla marketing ideas for small business

Guerilla marketing is an unconventional marketing for small business that relies on low-cost, creative, and often unexpected tactics to promote a product or service. It often involves targeting a specific audience in a specific location or situation, and can range from street art and flash mobs to pop-up shops and publicity stunts. Guerilla marketing is often used by small business marketing budget to create buzz and generate interest in their brand. By using creative and unconventional methods, guerilla marketing can help small businesses stand out from the competition and connect with their target audience in a memorable and engaging way.

marketing ideas for small business

Utilize Guerilla Marketing

Offer a Unique Promotion

Offering a unique promotion can be a great way for small businesses to attract new customers and stand out from the competition. By providing a promotion that is different from what others are offering, businesses can pique the interest of potential customers and encourage them to give their product or service a try. The key to a successful promotion is to make sure it aligns with the values and interests of your target audience. Whether it's a limited-time offer or a creative twist on a traditional promotion, offering something unique can help businesses increase sales and build customer loyalty.

Utilize SMS marketing ideas for small business

SMS marketing can be a powerful tool for small businesses to connect with their customers and promote their products or services. By utilizing SMS marketing, businesses can send targeted messages directly to their customer's mobile phones, increasing the chances of engagement and conversion. SMS marketing can be used to send promotional offers, updates on new products or services, and even appointment reminders. Additionally, SMS marketing has a high open and response rate, making it an effective way to reach customers quickly and efficiently. Small businesses can use SMS marketing to build customer loyalty and drive sales, making it a valuable addition to their marketing strategy.

marketing ideas for small business

SMS Marketing

Hopefully, by following these 7 unique marketing ideas for small business, your brand can unlock new levels of engagement and growth on the market. Follow Viindoo's blog for more valuable insight into marketing and digital transformation.

Think Outside the Box: 7 Unique Marketing Ideas for Small Business​
Viindoo Technology Joint Stock Company, Monica Nguyen 30 March, 2023

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8 Essential Tips for Small Business Marketing Success