Landing Page Builder: 5 Effective Options for Businesses

With a landing page builder, businesses can create a high-converting landing page to boost their online presence and convert more visitors into customers. In this article, Viindoo takes a deep dive into the best landing page builders available for businesses of all sizes.

What is a Landing Page?

A landing page is a standalone web page specifically created for a marketing or advertising campaign. It's where a visitor "lands" after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike standard web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).

landing page builder

A well-designed landing page can be a game-changer for businesses

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Why Use a Landing Page Builder?

Wondering why you should use landing page builders instead of just creating a page on your existing website? Here are a few reasons why:

  • Higher conversion rates: Landing pages are designed specifically to convert visitors into customers or subscribers. By removing distractions and focusing on a single goal, you can increase your chances of success.
  • Better tracking and analytics: By using these tools, you can easily track conversions, clicks, and other data related to your marketing campaigns. This can help you refine and improve your approach over time.
  • Faster and easier setup: These tools often come with pre-designed templates, drag-and-drop editors, and other tools that make it easy to create a professional-looking page without any coding knowledge.
landing page builder

Landing page builders help businesses create effective landing pages

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Top Landing Page Builders

If your business is just getting started with landing pages and does not have much technical capacity, there are plenty of options available. 

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Viindoo Website

Viindoo is an all-in-one landing page builder that helps businesses optimize their on-page SEO in just a few easy steps. It has a range of features that make it easy for businesses to turn their website into an effective marketing tool, build brand trust, and accelerate growth. Here are some of the key characteristics of the Viindoo Website:

  • SEO-optimized: Viindoo Website software is designed to be SEO-optimized for search engines. This helps businesses’ landing pages have more traffic and rank higher on search engine result pages. 
  • Easy to use: Viindoo Website is designed to be user-friendly and easy to use. It allows businesses to build, design, and optimize their landing pages without hiring any designers or developers. The drag-and-drop interface makes it easy to create exquisite, pixel-perfect designs by choosing from available templates, blocks, shapes, palettes, fonts, images, and more. 
  • Multi-language supported: the software supports multiple languages, making it easy for businesses to set up their landing pages in different languages. 
  • Real-time reports: Viindoo Website offers real-time reports that help businesses visualize all their website data, including views, visitors, sales orders, revenue by campaigns/medium/sources, and more. It is fully integrated with data from Google Analytics, making it easy for businesses to track and manage their landing page performance.
  • Various available forms: The software offers various forms to suit different needs, including surveys, contact forms, and email marketing subscriptions. This makes it easy for businesses to collect information and metrics, monitor traffic, and provide timely solutions.
  • Seamless integration: Viindoo Web site is seamlessly integrated with other Viindoo solutions, including Viindoo Live Chat, Viindoo Events, Viindoo eCommerce, Viindoo Blogs, and more. This makes it easy for businesses to optimize their landing pages.

Viindoo is now offering the free pricing package, the Viindoo One App. This package allows businesses to use the Viindoo Website Builder for free with unlimited users. This is a cost-saving solution that is especially suitable for SMEs that are beginning to self-build a website.

free landing page builders

Viindoo Website supports the convenient creation of landing pages

Swipe Pages

Swipe Pages offers all the necessary tools at an affordable price. The platform is focused on creating high-converting, fast pages, and stands out with its mobile swipe pages, fast page loads, and funnel-oriented templates. Key features of the Swipe Pages include:

  • Drag-and-drop builder: The platform provides 80+ pre-built blocks and 40+ modern-looking templates that are ready to use.
  • Highly responsive and mobile-only landing pages: These 'Mobile Swipe' landing pages give visitors an amazing user experience that feels like an app. Regular landing pages are fully responsive as well. Swipe Pages also offers templates for all parts of the funnel, making it easy to quickly set up content-light websites and keep your brand consistent.
  • Excellent page-load speeds: The platform compresses, resizes, and optimizes images and eliminates render-blocking elements, among 30+ optimization activities. This ensures your landing page loads quickly and smoothly.
  • A/B testing: You have the option to create as many landing page variants as you wish, and assign weights to each variant to select how much traffic each page gets.
landing page builders

Swipe Pages offers all the necessary tools to create attractive landing pages


Unbounce is one of the top landing page builders for businesses of all sizes. Its powerful features, customization options, and AI-powered suggestions make it an excellent choice for businesses looking to improve their conversion rates. Here are some of its key characteristics:

  • Customization: Unbounce offers a user-friendly interface that allows users to easily customize their landing pages according to their preferences. The builder offers a design grid that snaps elements in place to ensure that everything is aligned without distractions. 
  • AI-powered suggestions: The platform provides AI-powered text and design suggestions for headlines, text, and CTA buttons. This feature helps marketers create better, higher-converting pages that resonate with their target audience.
  • Mobile responsiveness: The landing pages created using Unbounce are mobile-friendly and automatically optimized for mobile devices. Users can also toggle between mobile and desktop views to customize the page further.
  • Smart Traffic feature: Unbounce’s Smart Traffic feature automatically analyzes visitors’ attributes and sends them to the most relevant landing page, resulting in a conversion lift of up to 30%.
  • Pop-ups and sticky bars: Unbounce allows users to create pop-ups and sticky bars that can be customized to match the branding of the landing page.
  • Lead form builder: Users can create customized lead forms that can be embedded on their landing pages to capture leads.
  • Conversion intelligence insights: Unbounce provides insights into campaign performance and offers A/B testing capabilities to help marketers optimize their pages for conversions.
landing page builder

Unbounce is one of the top landing page builders for businesses


ClickFunnels is known for being easy to use and offering effective features. Here are the characteristics of ClickFunnels:

  • Internal email autoresponder: ClickFunnels has an internal email autoresponder that allows you to follow up with leads through targeted customer messages via email and desktop notifications on the sales page creator.
  • Step-by-step funnel builder: The funnel builder software lays out all of the funnels step-by-step, making it simpler to build sales funnels.
  • Campaign tracking: ClickFunnels allows you to track the progress of each campaign and every lead from start to finish.
  • Conversion tracking: You can easily see your conversion rates with ClickFunnels and analyze the data to better understand your audience.
  • Extensive training: ClickFunnels is known for its extensive (free) training and comes with a lot of videos/training to get into the whole groove of funnel building. On their website, you can find free books and training videos, including the 5-day lead challenge, Free dotcom secrets book, and Funnel hacking secret on-demand webinar.
  • Integrations: ClickFunnels has integrations with Salesforce, Mailchimp, and more.
    Marketing automation tools: ClickFunnels has tools for sales funnels, discount ladders, multi-step marketing funnels, etc.
  • Video editing tools: ClickFunnels has video editing tools for adding videos from YouTube or Vimeo.
  • A/B split testing: ClickFunnels offers A/B split testing to help you optimize your landing pages.
best landing page builders

ClickFunnels is an easy tool for landing page building


Instapage is one of the best landing page builders. It offers a variety of features and benefits to help improve cost per acquisition (CPA) with specific ad targeting and other personalization features. Below are some of the key characteristics of Instapage:

  • 500+ landing page templates: Instapage has a vast collection of over 500 landing page templates/layouts. Users can choose from different categories and industries to find the perfect template for their business.
  • Mobile-responsive pages: All the landing pages created with Instapage are mobile-responsive. This means that the pages will look great on any device, including desktops, tablets, and smartphones.
  • Real-time collaborative editing: Instapage allows teams to collaborate on landing pages in real time. This feature enables team members to make changes to the same landing page simultaneously, making the process faster and more efficient.
  • A/B testing: A/B testing is a critical feature that allows users to compare two different versions of the same landing page to see which one performs better. With Instapage, users can test different elements such as headlines, images, and call-to-action buttons to determine which ones generate the most clicks and conversions.
  • Improved page speed: Page speed is a crucial factor in determining the success of a landing page. Instapage offers features such as AMP and optimized images to improve the loading speed of landing pages.
  • Personalized ad campaigns: Instapage allows users to create personalized ad campaigns that target specific audiences. Users can customize the landing pages to match the ad campaigns, creating a seamless experience for visitors.
  • Free content packs: Instapage provides users with free content packs to give inspiration and help users get started with their landing pages.
landing page builder

Instapage offers a variety of features to help improve landing page effectiveness

Whether you're just getting started with landing pages or looking for a more advanced solution, there's a landing page builder out there that can meet your needs. By using one of these tools, you can create high-converting pages that help you grow your business and achieve your goals.

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Landing Page Builder: 5 Effective Options for Businesses
Viindoo Technology Joint Stock Company, Trịnh Thị Ngọc Anh 11 May, 2023

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