To make the most of email marketing, you need to build a strong email list for marketing that's composed of engaged and interested subscribers. In this article, Viindoo will give the best practices for building a marketing email list to connect with your audience and build long-lasting relationships with them.
Create A Lead Magnet To Get Email List For Marketing
A lead magnet is an incentive that you offer to your website visitors in exchange for their email addresses. It can be anything from a free ebook or a discount code to a webinar or a free consultation. By offering something of value, you can entice people to sign up for your email list.
When creating a lead magnet, it's important to make sure that it's relevant to your target audience and aligned with your brand. You also need to make sure that it's easy to access and that you deliver on the promise you make in your opt-in form.
Let's take a look at the example below and learn how to get email marketing lists from HubSpot.
HubSpot built lists of emails for marketing by offering free ebooks
HubSpot is a marketing and sales software company that has been successful in building its email list through lead magnets. The brand offers free resources such as ebooks, webinars, and templates in exchange for email addresses.
Use Opt-in Forms and Pop-ups
Here is one of the most popular email marketing tips that help you build a marketing email list. Opt-in forms and pop-ups are effective tools for capturing email addresses from your website visitors.
You can use them on your blog, landing pages, and other pages of your website to encourage people to sign up for your email list.
When using opt-in forms and pop-ups, it's important to make sure that they're visually appealing and that they offer a clear value proposition. You also need to make sure that they're not intrusive and that they don't negatively impact the user experience on your website.
Co-Schedule's Exit-Intent Popup
CoSchedule is a marketing and project management platform that uses an interesting pop-up form to build its marketing email list.
When someone visits the website for the first time, they are greeted with a pop-up form that offers a free trial of their platform in exchange for their email address. The pop-up form is designed to be attention-grabbing and visually appealing, with a colorful design and a clear call to action.
Leverage Social Media
Most platforms now offer clickable forms or buttons you can add to your page. On Facebook, it's as simple as creating a call-to-action to prompt followers to sign up. But for platforms like Instagram, it can be trickier.
However, you can add multiple links through Linktree, or separate new subscribers added through Instagram.
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Collect Email Addresses At In-person Event
If you join an in-person event, don't miss out on this chance to convert your visitors into loyal customers. Bring a clipboard or an iPad to allow people to easily submit their info. And just like with online signups, it's important to offer incentives for people to join.
Consider offering a chance to win a prize or a discount on their first purchase. Make sure to segment your lists by location or event so that you can send tailored messages to each audience.
Build Lead Generation Landing Page
Your visitors land on your page, but instead of aimlessly scrolling and leaving without leaving a trace, they're captured by a lead generation landing page.
This page is designed to collect their contact information and provide them with valuable content, all with the ultimate goal of converting them into loyal customers.
By engaging with them and offering something of value, you'll be building a relationship that they'll be eager to continue long after their first visit.
Here are some email marketing best practices from Sprout Social.
Social Sprout's lead generation landing page
The landing page is easy to read, with short paragraphs and bullet points, all while maintaining their brand colors for consistency. And the call-to-action is straight to the point - "Get The Worksheet".
Include A Newsletter Signup Option
To get subscribers hooked, your signup form needs to be more than just functional. Show potential customers what they'll gain by signing up for your newsletters. Will they get exclusive discounts? Insider tips and advice? Early access to new products?
In addition, make sure the signup form is front and center so anyone can easily become a subscriber. That way, whether they're actively searching or simply browsing, your audience will have no trouble finding it and subscribing to your awesome content.
Here are email marketing ideas from Helen Levi Ceramics.
Helen Levi Ceramics's newsletter signup example
Not only do they give their form its own dedicated space, but they've also infused it with a healthy dose of humor. By making the sign-up process a bit more lighthearted, they add a touch of personality to their brand - and leave a lasting impression on potential subscribers.
Tool To Manage Your Email List For Marketing
As your list grows, make sure to equip yourself with the best email marketing platforms that can help you streamline, organize, and make the most out of your data will become your lifesavers.
Viindoo Email Marketing is an email marketing software that can help businesses of all sizes build and maintain their email list. You can design your emails with drag-and-drop actions and take advantage of many pre-designed templates to customize.
The software can help you streamline and organize all customer data from all touchpoints in a single system. You can send personalized emails to each segment based on various criteria such as location, purchase history, etc.
Another benefit of using Viindoo Email Marketing is its analytics and reporting capabilities. You can track the performance of your email campaigns and get insights into what's working and what's not. Then, use this information to optimize your email content and improve email marketing ROI.
There's no one-size-fits-all approach when it comes to building your email list for marketing. It's crucial to experiment with different tactics until you find the perfect recipe for attracting your ideal audience. Once you've built up a solid list of potential customers, you can start sculpting your email marketing campaigns to make them even more effective.
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