Are you overwhelmed when choosing the best email marketing software for small business? You want to make sure that you choose one with all the features that your business needs and best of all - it's a free email marketing software. Look no further, in this article on Viindoo Enterprise Management Software, we have done the research and found what we believe is the best email marketing software for small business!
How to choose the best email marketing software for small business?
When it comes to choosing free software to support businesses' email marketing strategy, there are several key features that you'll want to keep in mind.
- Consider the size of your audience and ensure that the software can handle the volume of emails you'll be sending out.
- Look for features like customizable templates, automation options, and the ability to schedule emails in advance.
- The software's analytics capabilities, which will allow you to track the success of your campaigns and make adjustments as needed.
- Check out user reviews to get a sense of the software's overall ease of use and reliability.
By taking these factors into account, you'll be well on your way to selecting the small business email marketing software that works best for your needs.
>>>> See More: 10 Best Software for Marketing Businesses Should Know
Best email marketing software for small business
Let's take a closer look at this free email marketing software and see which one works best for your email marketing ideas.
>>>> Read More: Top 7+ Marketing Analytics Software for Enterprises
Mailchimp
Mailchimp - Free software for email marketing
Mailchimp is a classic favorite, with its sleek interface and easy-to-use automation features.
Advantages
- Mailchimp offers a wide range of features, including email marketing, social media advertising, landing pages, and more.
- A free plan for users with up to 2,000 subscribers, as well as reasonably priced paid plans.
- Mailchimp's automation features allow users to set up complex email campaigns without needing to manually send each message.
- The email marketing software integrates with a wide range of other tools and platforms, making it easy to connect with other parts of your marketing stack.
Disadvantages
- While Mailchimp's templates are easy to use, they can be somewhat limiting in terms of customization options.
- Mailchimp's reporting features are somewhat basic and may not offer enough data for more advanced users.
- While Mailchimp offers a wide range of features, some users may find that certain features don't offer as much functionality as they need.
- Some users may find Mailchimp's customer support to be lacking, particularly for users on the free plan.
>>>> Read More: Marketing Automation Systems: Effective for Marketers
Constant Contact
Constant Contact - Best free email marketing software
Constant Contact is another reliable option, with a variety of customizable templates and great delivery rates.
Advantages
- The free plan offers a range of customizable email templates, allowing users to create professional-looking emails without needing design skills.
- Constant Contact's list management features allow users to organize and segment their email lists for more targeted campaigns.
- The free plan includes social media integration, allowing users to share their email campaigns on social media platforms.
- The reporting features provide insights into email campaign performance, including open and click-through rates.
Disadvantages
- The free plan has fewer features than the paid plans, which may limit the types of campaigns that users can create.
- With the free plan, the platform only allows for up to 100 contacts, which may not be enough for some users with larger email lists.
- On Constant Contact’s free version, only community support is included, which may not be sufficient for users who require more personalized or timely assistance. Upgrading to a paid plan is necessary to access more comprehensive support options.
>>>> Can't-Miss: 5 Best Email Marketing Platforms Businesses Should Know (Latest Update)
Omnisend
Omnisend - Email marketing software free
As a small business owner, you've probably heard of Omnisend. It's a platform that promises to help you automate and improve your email marketing campaigns.
Advantages
- The free plan includes a variety of customizable email templates that can be used to create professional-looking campaigns quickly and easily.
- Omnisend's automation features allow users to set up triggered email campaigns based on specific user behaviors, such as abandoning a shopping cart.
- The free plan allows for list segmentation, allowing users to target specific groups of subscribers with relevant content.
- Omnisend integrates with a wide range of e-commerce platforms and other tools, making it easy to connect with other parts of your marketing stack.
Disadvantages
- The free plan only includes community support, and users may need to upgrade to a paid plan to access more robust support options.
- The free plan limits the number of emails that can be sent per month, which may not be enough for users with larger email lists or more frequent campaigns.
MailerLite
MailerLite - Marketing email software free
If you're considering using MailerLite for your email marketing needs, there are a few things you should know.
Advantages
- MailerLite prides itself on being easy to use and affordable.
- The free plan includes a drag-and-drop editor that allows users to create professional-looking email campaigns without needing to know HTML or CSS.
- You can create landing pages, which can help increase conversions and grow email lists.
- The free plan also includes basic automation features, such as welcome emails and triggered campaigns based on subscriber behavior.
Disadvantages
- The free plan has fewer features than the paid plans, which may not be enough for advanced users or those with more complex needs.
- Only email support is available for the free plan, and you may need to upgrade to a paid plan to access more comprehensive support options.
- MailerLite has some restrictions on the types of content you can send, such as no adult content or promoting illegal activities.
Sender
Sender - Email marketing platform for small business
If you're thinking of trying out Sender for your email marketing campaign, let me give you the lowdown on the advantages and disadvantages.
Advantages
- Sender offers a user-friendly interface that makes building and sending email campaigns a breeze
- They have a handy drag-and-drop editor that even beginners can use.
- The free plan includes basic automation features, such as triggered campaigns based on subscriber behavior and welcome emails.
- Sender's list segmentation features help you target specific groups of subscribers with relevant content, improving engagement and conversion rates.
- The free plan includes a range of customizable templates that can be used to create professional-looking emails without requiring design skills.
- Sender also provides basic analytics that offers insights into the performance of email campaigns, including metrics like open and click-through rates on their free plan.
Disadvantages
- Some users have reported that the analytics and tracking could use some improvement.
- While you can start building your email marketing campaign for free, switch to a paid plan if you need more complex needs.
We’ve listed the 5 best email marketing software for small business. To choose the best email marketing platforms for your business, consider the features that matter most to you, such as ease of use, email marketing templates, and analytics. And remember, take advantage of the free plan to test out different features before committing to one.
Hopefully, this article can help you find the best fit. Don't forget to follow Viindoo for more information on areas related to business management.
